Sales figures for Volkswagen by brand 2019

Volkswagen Group's top brand is its namesake Volkswagen passenger car brand, which saw sales drop to just under 3.7 million units in 2019, down from more than 4.4 million units in 2015. Despite the sales slump, it still accounted for about 50 percent of motor vehicles sold by the automaker outside China and about one third of all vehicles sold by Volkswagen Group in 2019. Other brands have noticeably increased in sales, such as Skoda, Seat, and Porsche. Most brands in the commercial vehicle segments also showed a general upward trend.

The luxurious market shift

Many motorists prioritize comfort and enjoyment when driving, and the increasing market size of luxury cars shows how consumers are willing to spend more on upmarket vehicles. Typically speaking, European brands dominate the luxury car market with the top three luxury brands all being German, including Volkswagen owned Audi. Even in the United States, where European brands struggle in other segments, European luxury cars tend to do well. Over a third of models on the future U.S. sports and luxury car market are expected to be European. As consumers’ preferences shift towards electric vehicles and luxury cars, Volkswagen will compete with companies such as Tesla or Byton to produce high-performance vehicles.