Sales figures for Volkswagen by brand 2014-2018

Sales figures for Volkswagen in FY 2014 to FY 2018, by key brand (in 1,000 vehicles)

by I. Wagner, last edited Sep 2, 2019
Sales figures for Volkswagen by brand 2014-2018 Volkswagen Group's top brand is its namesake Volkswagen passenger car brand, which saw sales drop by some 868,000 units between 2014 and 2018, to reach 3.7 million units in 2018. Despite the sales slump, it still accounted for almost half of motor vehicles sold by the automaker outside China and about one third of all vehicles sold by Volkswagen Group in 2018. Other brands have noticeably increased in sales, such as Skoda, Seat, and Porsche. All three brands in the commercial vehicle segments also show a general upward trend.

Lost faith due to scandal

Falling sales levels are in part due to a loss in consumer confidence following the 2015 diesel emissions scandal, which led to a significant operating loss of around four billion euros in 2015. The automotive will have to pay about 96.5 million U.S. dollars to motorists in the United States after equipping at least 10.8 million diesel vehicles worldwide with a device that lowers the production of greenhouse gas emissions during fuel economy tests.

The luxurious market shift

Many motorists prioritize comfort and enjoyment when driving, and the increasing market size of luxury cars shows how consumers are willing to spend more on upmarket vehicles. Typically speaking, European brands dominate the luxury car market with the top three luxury brands all being German, including Volkswagen owned Audi. Even in the United States, where European brands struggle in other segments, European luxury cars tend to do well. Over a third of models on the future U.S. sports and luxury car market are expected to be European. As consumers’ preferences shift towards electric vehicles and luxury cars, Volkswagen will compete with companies such as Tesla or Byton to produce high-performance vehicles.
Show more

Sales figures for Volkswagen in FY 2014 to FY 2018, by key brand (in 1,000 vehicles)

You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Volkswagen
Volkswagen

All Information
in one Presentation

Volkswagen

Everything On "Volkswagen" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Volkswagen"
  • Company figures
  • Current state
  • Selected VW brands
  • Major competitors
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.