Sales figures for the Volkswagen Group by brand 2022

Volkswagen Group's top brand is its namesake Volkswagen Passenger Cars brand. Nearly 2.6 million units were sold by the brand in 2022. This figure was down by some 125,000 units compared to 2021.

Best-selling brands

The VW Group reported mixed results across its brands over the course of 2022, with Volkswagen Passenger Cars and SEAT recording drops in sales. In contrast, brands like Audi and Porsche grew during that year. In recent years, some brands have noticeably gained in popularity, such as Skoda and Porsche. Most brands in Volkswagen's commercial vehicle segments also showed a general upward trend. In July 2021, the Volkswagen Group acquired the American truck and bus manufacturer Navistar, adding it to the brands already operating under the TRATON Commercial Vehicles umbrella.

The luxurious market shift

Many motorists prioritize comfort and enjoyment when driving, and the increasing market size of luxury cars shows how consumers are willing to spend more on upmarket vehicles. Typically speaking, European brands dominate the luxury car market with the top three luxury brands all being German, including Volkswagen-owned Audi. Even in the United States, where European brands struggle in other segments, European luxury cars tend to do well. As consumers’ preferences shift towards electric vehicles and luxury cars, Volkswagen will compete with companies such as Tesla or Lucid Motor to produce high-performance vehicles.