Sales figures for Volkswagen by brand 2020

Volkswagen Group's top brand is its namesake Volkswagen passenger car brand. Some 5.3 million units were delivered to customers around the world in 2020, down from 6.3 million units in 2019. All VW brands experienced a decline in sales in 2020 and the namesake marque still accounted for over half of all vehicles sold by Volkswagen Group . In recent years, some brands have noticeably increased in sales, such as Skoda, Seat, and Porsche. Most brands in the commercial vehicle segments also showed a general upward trend.

The luxurious market shift

Many motorists prioritize comfort and enjoyment when driving, and the increasing market size of luxury cars shows how consumers are willing to spend more on upmarket vehicles. Typically speaking, European brands dominate the luxury car market with the top three luxury brands all being German, including Volkswagen owned Audi. Even in the United States, where European brands struggle in other segments, European luxury cars tend to do well. Over a third of models on the future U.S. sports and luxury car market are expected to be European. As consumers’ preferences shift towards electric vehicles and luxury cars, Volkswagen will compete with companies such as Tesla or Byton to produce high-performance vehicles.