This statistic presents the adoption of artificial intelligence in marketing personalization according to industry professionals worldwide in 2018. According to the findings, 78 percent of respondents stated that they were either currently using or planning to use artificial intelligence in product and content recommendations, while 21 percent said they had no pans to use AI for this purpose.
Adoption of artificial intelligence (AI) in marketing personalization according to industry professionals worldwide in 2018
Characteristic
Using or plan to use
No plans to use
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobe. (August 22, 2018). Adoption of artificial intelligence (AI) in marketing personalization according to industry professionals worldwide in 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/915518/adoption-artificial-intelligence-marketing-personalization/
Adobe. "Adoption of artificial intelligence (AI) in marketing personalization according to industry professionals worldwide in 2018." Chart. August 22, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/915518/adoption-artificial-intelligence-marketing-personalization/
Adobe. (2018). Adoption of artificial intelligence (AI) in marketing personalization according to industry professionals worldwide in 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/915518/adoption-artificial-intelligence-marketing-personalization/
Adobe. "Adoption of Artificial Intelligence (Ai) in Marketing Personalization According to Industry Professionals Worldwide in 2018." Statista, Statista Inc., 22 Aug 2018, https://www.statista.com/statistics/915518/adoption-artificial-intelligence-marketing-personalization/
Adobe, Adoption of artificial intelligence (AI) in marketing personalization according to industry professionals worldwide in 2018 Statista, https://www.statista.com/statistics/915518/adoption-artificial-intelligence-marketing-personalization/ (last visited July 27, 2024)
Adoption of artificial intelligence (AI) in marketing personalization according to industry professionals worldwide in 2018 [Graph], Adobe, August 22, 2018. [Online]. Available: https://www.statista.com/statistics/915518/adoption-artificial-intelligence-marketing-personalization/