Desktop bounce rate of leading online fashion retailers in the Netherlands 2018

This statistic shows the desktop bounce rate of the websites of selected online fashion retailers in the Netherlands in 2018. Bounce rate is an SEO ("search engine optimization") metric that measures how many consumers leave a particular website without clicking on anything. In the second half of 2017 and the first half of 2018, Zalando, the fashion company with the highest online revenue in the Netherlands, had a desktop bounce rate of 17.8 percent for H&M's, ranked second in Dutch online revenue, had a lower desktop bounce rate: 13.7 percent.

Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances are less in Poland and the Netherlands, however, as both countries have a strongly developed domestic e-commerce market.

Desktop bounce rate of the websites of selected online fashion retailers in the Netherlands as of 2018*

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Release date

September 2018



Survey time period

July 2017, to June 2018

Special properties

desktop traffic only

Supplementary notes

* The numbers provided come from a report that show the online retailers in a ranking, based on their online revenue made in the Netherlands. The source states that the revenue data was compiled on the basis of data provided by retailers and own estimations/research ("educated guess").

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Statistics on "E-commerce in the Netherlands"

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