• Jumia active customers 2020

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Nigerian e-commerce platform Jumia had 6.8 million active customers in the last quarter of 2020, up from 6.1 million LTM (last 12 months) active customers in the corresponding quarter of the previous year. The platform is available to customers in several African countries.

Active customers of Jumia Technologies AG as of 4th quarter 2020 (in millions)

Characteristic	Active customers in millions
Q4 '20	6.8
Q3 '20	6.7
Q2 '20	6.8
Q1 '20	6.4
Q4 '19	6.1
Q3 '19	5.5
Q2 '19	4.8
Q1 '19	4.3
Q4 '18	4
Q3 '18	3.5
Q2 '18	3.2
Q1 '18	3
Q4 '17	2.7

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Release date

February 2021

More information

Region

Africa

Survey time period

Q4 2017 to Q4 2020

Special properties

LTM active customers

Supplementary notes

Unique customers who placed an order on our marketplace within the 12-month period preceding the relevant date, irrespective of cancellations or returns.
No data available for missing quarters.

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