Magazine Luiza: e-commerce revenue in Brazil 2015-2018

In 2019, Magazine Luiza's online sales revenue amounted to almost 12.4 billion Brazilian reals, out of which nearly 9.34 billion reals were made through first-party online sales. That is approximately 243 percent more than the 2.72 billion reals generated by Magazine Luiza's first-party online sales in 2016. Meanwhile, third-party online sales generated a revenue of more than three billion reals in 2019, over 70,000 percent more than the 4.3 million reals recorded in 2016. Magazine Luiza was founded in 1957 in Franca, Brazil.

Online sales revenue generated by Magazine Luiza in Brazil from 2016 to 2019, by type

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Release date

February 2020


Brazil, Central and South America

Survey time period

2016 to 2019

Supplementary notes

Data prior to 2018 was retrieved from earlier reports.
Numbers have been rounded.

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Statistics on "E-commerce in Brazil"

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