
Magazine Luiza: e-commerce sales 2016-2022, by type
In 2022, Magazine Luiza's e-commerce sales amounted to nearly 43.4 billion Brazilian reals, of which around 64 percent (27.9 billion reals) were generated from first-party sales. Magalu's marketplace sales have consistently increased too, nearing 15.5 billion reals in 2022. This represents a fivefold increase from the three billion reals in third-party sales recorded in 2019. Magazine Luiza was founded in 1957 in Franca, Brazil.