Annual TV and print ad spending of car brands in select EU countries 2017

This statistic shows the annual spending of car brands on tv and print advertising in selected European countries in 2016 and 2017. By far the most advertising money was spent in Italy during both years recorded here, with approximately 1.9 billion euro spent in the year 2017.

Annual TV and print advertising spending of car brands in selected EU countries in 2016 and 2017

20162017
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Source

Release date

February 2018

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

2017

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