Italy: survey on main reasons for purchasing extra-virgin olive oil 2018

This statistic illustrates the results of a survey on the main reasons for purchasing extra-virgin olive oil among Italian consumers as of June 2018. According to data, 36 percent of respondents consumed extra-virgin olive oil because they believed it was the best oil to cook, while 27 percent of consumers purchased it on the grounds that the whole family liked it.

Why do you buy extra-virgin olive oil?

Share of respondents
It is the best cooking oil36%
It is a quality oil27%
It is healthy18%
The whole family likes it7%
It is a certified product4%
Other8%
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Source

Release date

June 2018

Region

Italy

Survey time period

June 2018

Number of respondents

749 respondents

Age group

18 years and older

Special properties

Extra-virgin olive oil consumers

Method of interview

Online interview

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Statistics on "Olive oil in Italy"

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