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Digital magazine access in Canada 2020, by generation

Data on digital magazine access found that 67 percent of Gen Z consumers access online magazines via search engines, making magazine readers in this group the most likely to do so. Gen Z readers were also most likely to access digital magazine content via links on other websites or directly on a magazine's website.

Methods of accessing digital magazines weekly in Canada as of September 2020, by generation

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Source

In cooperation with
Vividata
Release date

February 2021

Region

Canada

Survey time period

October 2019 to September 2020

Age group

14 years and older

Special properties

any newspaper; digital readers including duplications

Supplementary notes

Subscription including digital access and typing website address as well as via bookmark/favorite/homepage.

Gen Z: 1996 to 2006
Gen Y: 1980 to 1995
Gen X: 1966 to 1979
Baby Boomers: 1946 to 1965
Pre-Boomers: before 1946

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