On average, in 2016 the Dutch spent 183 minutes per day watching television. According to monthly numbers, the Dutch public broadcaster NPO accounts for nearly 30 percent of the TV audience market share. NPO1, RTL4 and SBS6 were among the most popular television channels in the Netherlands in 2016, based on daily audience reach.
The average time spent listening to the radio in the Netherlands amounted to 173 minutes in 2015, according to the Dutch radio audience measurement authority NLO. The radio channels of public broadcaster NPO are most popular among radio listeners in the Netherlands. In 2016, the NPO had a radio listening market share of roughly 30 percent, followed by Telegraaf Media Group and Talpa Media.
In 2015, after newspaper reach had gradually decreased over the previous years, for the first time less than half of the Dutch population were being reached by a newspaper in the Netherlands. In 2016, this had decreased even further, to 46.8 percent. Additionally, the newspaper market became increasingly concentrated. After taking over titles belonging to Mecom in 2015, De Persgroep is the leading newspaper media group in the Netherlands.