Media in the Netherlands - Statistics & Facts

According to a study by PwC, the Dutch digital and non-digital entertainment and media market was worth nearly 14.4 million euros in 2015. Whilst non-digital consumer media expenditure is gradually decreasing, digital media consumer spending was forecasted to rise to almost 6.9 million euros. The leading media company in the Netherlands, based on revenue, is Bertelsmann SE & Co. KGaA. In 2014, Bertelsmann had a net revenue of roughly 16.7 million euros, according to a study by the Dutch media authority. Other big players in the Dutch media landscape are RTL Group SA, Sanoma Group Oyi and De Persgroep NV.


On average, in 2015 the Dutch spent 190 minutes per day watching television. According to monthly numbers, the Dutch public broadcaster NPO accounts for roughly 30 percent of the TV audience market share. NPO1, RTL4 and SBS6 were among the most popular television channels in the Netherlands in 2015, based on daily audience reach.

The average time spent listening to the radio in the Netherlands amounted to 175 minutes in 2014, according to the Dutch radio audience measurement authority NLO. The radio channels of public broadcaster NPO are most popular among radio listeners in the Netherlands. The NPO has a radio listening market share of roughly 30 percent, followed by Telegraaf Media Group and Talpa Media.

In 2015, after newspaper reach had gradually decreased over the previous years, for the first time less than half of the Dutch population were being reached by a newspaper in the Netherlands. Additionally, the newspaper market became increasingly concentrated. After taking over titles belonging to Mecom in 2015, De Persgroep is the leading newspaper media group in the Netherlands.



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