Historically, cinema attendance in Australia has been around the 70 percent mark. It reached nearly this figure again in 2019, having risen to 70 percent in the previous year. Attendance dipped below 70 percent in 2014 and 2015.
Steady attendance in recent years can be attributed, at least in part, to there only having been small fluctuations in ticket prices. In 2019, the average price of a cinema ticket was 14.50 Australian dollars; only a small increase from the previous year. Overall, average prices have increased by less than four dollars since 2007.
Maximum ticket prices have seen similarly small fluctuations across the same time frame. The maximum price in both 2017 and 2018 (as well as 2013 and 2014) was 27 Australian dollars. In other years, and despite a 2011 peak of 28.50 Australian dollars, prices settled between 23 and 25 dollars.
An additional factor that has helped cinema attendance and keeping ticket prices low is the dominance of independently owned cinema screens in Australia. In 2019, there were a total of 726 screens that were independently owned in the country. By comparison, the largest chain by number of screens, Event Cinemas, owned 560 and Hoyts owned 369.
Of course, cinemas would not attract visitors without films to go and see. The enduring popularity in recent years of Marvel films, amongst others, has also driven cinema attendance. In 2019, two of the most successful films at the box office were Marvel productions; Avengers: Endgame, which took total box office revenue in Australia of 51.87 million U.S. dollars, and Captain Marvel, which took 28.41 million U.S. dollars.
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Screen Australia. (February 17, 2021). Cinema attendance in Australia from 2013 to 2019 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/938478/cinema-attendance-australia/
Screen Australia. "Cinema attendance in Australia from 2013 to 2019." Chart. February 17, 2021. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/938478/cinema-attendance-australia/
Screen Australia. (2021). Cinema attendance in Australia from 2013 to 2019. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/938478/cinema-attendance-australia/
Screen Australia. "Cinema Attendance in Australia from 2013 to 2019." Statista, Statista Inc., 17 Feb 2021, https://www.statista.com/statistics/938478/cinema-attendance-australia/
Screen Australia, Cinema attendance in Australia from 2013 to 2019 Statista, https://www.statista.com/statistics/938478/cinema-attendance-australia/ (last visited May 25, 2022)