Italy: market share of leading consumer electronics retailers 2018

With a market share of over 10 percent, the leading electronics retailer in Italy in 2018 was Media World, followed by Expert (8.8 percent) and Euronics (8.3 percent). In 2018, Media World registered a turnover of over 2 billion euros, while Expert and Euronics reported a turnover of 1.8 and 1.7 billion euros respectively. Moreover, the three retailers of consumer electronics also happen to be the leaders in the European market.

UniEuro: the Italian consumer electronics retailer

UniEuro is the largest Italian retailer of consumer electronics. Despite not appearing in the top three in this ranking, UniEuro came very close to the third place registering a turnover of 1.66 billion euros in 2018. Moreover, the Italian retailer reported an average return on investment (ROI) of four percent and an average return on equity (ROE) of over 13 percent between 2015 and 2017.

Consumer electronics consumption in Italy

After suffering for a few years after the financial crisis of 2008, the consumption of consumer electronics in Italy experienced a new positive trend starting from 2015. The total annual consumption of consumer electronics reached over 20 billion euros in 2016, in line with the values registered before 2010.

Market share of the leading consumer electronics retailers in Italy in 2018

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Release date

October 2018



Survey time period


Supplementary notes

Retailers with a market share of less than 2 percent have been omitted.

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