The company’s tobacco portfolio offers a wide range of papers and cigars, fine cut, smokeless tobaccos and cigarettes. Through their subsidiary Fontem Ventures, Imperial Brands is also strengthening their range of tobacco free smoking products, including the e-vapour brand blu. The tobacco brands of Imperial Brands are sold in 160 countries worldwide, including the United States where it has a market share of six percent with their ITG brands: Maverick, Winston and Kool, where each of them accounts for some two percent respectively. The share of the company’s revenue in the U.S. accounted for some 20.6 percent in 2016, amounting to about 1.5 billion U.S. dollars in that year.
Aside from their tobacco segments, Imperial Brands also operates in the logistics industry. Through its Altadis subsidiary Imperial Brands bought the logistics firm Logista in 2008. Logista distributes books, consumer goods and pharmaceuticals to convenience stores, book stores and other retail outlets in Southern Europe. The company also distributes tobacco to tobacco shops. In 2016, the global revenue of Imperial Brands' logistics segment amounted to some 7.5 billion U.S. dollars.