The company’s tobacco portfolio offers a wide range of papers and cigars, fine cut, smokeless tobaccos and cigarettes. Through their subsidiary Fontem Ventures, Imperial Brands is also strengthening their range of tobacco free smoking products, including the e-vapour brand blu. The tobacco brands of Imperial Brands are sold in 160 countries worldwide. In 2019, the company generated two-thirds of its global net revenues from the sale of its Asset Brands, namely Winston, Blu, John Player Special, Davidoff and West, amongst others. The share of the company’s revenue in the U.S. accounted for some 22 percent in 2018, amounting to about 1.67 billion British pounds in that year.
Aside from their tobacco segments, Imperial Brands also operates in the logistics industry. Through its Altadis subsidiary Imperial Brands bought the logistics firm Logista in 2008. Logista distributes books, consumer goods and pharmaceuticals to convenience stores, book stores and other retail outlets in Southern Europe. The company also distributes tobacco to tobacco shops. In 2019, the global revenue of Imperial Brands' logistics segment amounted to nearly 9 billion British pounds.