This statistic presents an overview of the preferences of consumers towards A-brands versus private labels in home improvement and DIY stores in the UK in the third quarter of 2018. The results show that 46% of consumers reported a preference towards A-brands whilst 39% reported a preference towards private labels in DIY and home improvement stores. The remaining 16% had no opinion.
This data was provided by USP Marketing Consultancy.
Overview of consumer preference towards A-brands versus private labels in DIY stores in the UK in the 3rd quarter 2018
* The number of respondents refers to the overall European survey. No specific information was provided relating to the number of respondents from the UK.
This question was phrased by the source as follows: "In which of the following categories would you prefer an A-brand over a home brand?"
The source does not specify the date of the survey.
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USP Marketing Consultancy. (December 10, 2018). Overview of consumer preference towards A-brands versus private labels in DIY stores in the UK in the 3rd quarter 2018 [Graph]. In Statista. Retrieved August 05, 2020, from https://www.statista.com/statistics/949366/preference-towards-abrands-versus-private-labels-uk/
USP Marketing Consultancy. "Overview of consumer preference towards A-brands versus private labels in DIY stores in the UK in the 3rd quarter 2018." Chart. December 10, 2018. Statista. Accessed August 05, 2020. https://www.statista.com/statistics/949366/preference-towards-abrands-versus-private-labels-uk/
USP Marketing Consultancy. (2018). Overview of consumer preference towards A-brands versus private labels in DIY stores in the UK in the 3rd quarter 2018. Statista. Statista Inc.. Accessed: August 05, 2020. https://www.statista.com/statistics/949366/preference-towards-abrands-versus-private-labels-uk/
USP Marketing Consultancy. "Overview of Consumer Preference towards A-brands versus Private Labels in Diy Stores in The Uk in The 3rd Quarter 2018." Statista, Statista Inc., 10 Dec 2018, https://www.statista.com/statistics/949366/preference-towards-abrands-versus-private-labels-uk/
USP Marketing Consultancy, Overview of consumer preference towards A-brands versus private labels in DIY stores in the UK in the 3rd quarter 2018 Statista, https://www.statista.com/statistics/949366/preference-towards-abrands-versus-private-labels-uk/ (last visited August 05, 2020)
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