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Millennials' average DIY basket in France 2019, by retailer

According to the source, it appears that French millennials usually spent the highest amounts on DIY products on online stores in 2019. That year, the average shopping basket on the e-commerce website BricoPrivé amounted to 139.70 euros. Leroy Merlin ranked third with an average basket of 65.2 euros.

Average shopping basket of millennials in specialized DIY shops in France in 2019, by retailer

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Release date

January 2020



Survey time period

December 1, 2018 to December 1, 2019

Number of respondents

80,000 respondents

Age group

18-30 years

Supplementary notes

Study based on bank transactions of 100,000 people aged between 18 and 30 years.

For all retailer that are mentioned (apart from pure play retailers), online and offline transactions were taken into account.

DIY purchases from generalist retailers (supermarkets, Amazon...) were not taken into account.

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Statistics on "DIY and home improvement market in France"

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