This statistic presents the attitudes of consumers towards private labels in home improvement and DIY stores in the UK in the third quarter of 2018. 53% of consumers responded positively towards private labels and 3% reported negative attitudes. Of the remaining respondents, 40% were neutral and 5% did not know.
This data was provided by USP Marketing Consultancy.
Share of consumer attitudes towards private labels in DIY stores in the UK in the 3rd quarter 2018
* The number of respondents refers to the overall European survey. No specific information was provided relating to the number of British respondents.
This question was phrased by the source as follows: "What's your opinion on these home-brands (or own-brands) in DIY stores?"
The source does not specify the date of the survey.
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USP Marketing Consultancy. (December 10, 2018). Share of consumer attitudes towards private labels in DIY stores in the UK in the 3rd quarter 2018 [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/949446/consumer-attitudes-towards-private-labels-diy-uk/
USP Marketing Consultancy. "Share of consumer attitudes towards private labels in DIY stores in the UK in the 3rd quarter 2018." Chart. December 10, 2018. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/949446/consumer-attitudes-towards-private-labels-diy-uk/
USP Marketing Consultancy. (2018). Share of consumer attitudes towards private labels in DIY stores in the UK in the 3rd quarter 2018. Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/949446/consumer-attitudes-towards-private-labels-diy-uk/
USP Marketing Consultancy. "Share of Consumer Attitudes towards Private Labels in Diy Stores in The Uk in The 3rd Quarter 2018." Statista, Statista Inc., 10 Dec 2018, https://www.statista.com/statistics/949446/consumer-attitudes-towards-private-labels-diy-uk/
USP Marketing Consultancy, Share of consumer attitudes towards private labels in DIY stores in the UK in the 3rd quarter 2018 Statista, https://www.statista.com/statistics/949446/consumer-attitudes-towards-private-labels-diy-uk/ (last visited April 03, 2020)
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