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Share of preference towards A-brand versus private label DIY products Europe Q3 2018

Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018

by Nils-Gerrit Wunsch, last edited Apr 24, 2019
Share of preference towards A-brand versus private label DIY products Europe Q3 2018 This statistic presents an overview of the preferences of consumers towards A-brands versus private labels in home improvement and DIY stores in Europe in the third quarter of 2018. The results show that 48% of respondents reported a preference towards A-brands whilst 39% reported a preference towards private labels in DIY and home improvement stores. The remaining 13% had no opinion. This data was provided by USP Marketing Consultancy.
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Overview of consumer preference towards A-brands versus private labels in DIY stores in Europe in the 3rd quarter 2018

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Statistics on "Home improvement retail industry in the U.S."
  • Home Improvement Market Overview
  • Key Figures of Home Improvement Retail
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