Smartphone features influencing purchase decision in the United States 2018

This statistic shows the smartphone features that consumers in the United States tend to prioritize when deciding what phone to buy in 2018. According to the survey results, 95 percent of respondents said that battery life was most important to them as they considered a smartphone purchase.

Most important smartphone features according to consumers in the United States in 2018*

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Source

Release date

November 2018

Region

United States

Survey time period

November 8-11, 2018

Number of respondents

1,000 respondents

Special properties

Smartphone owners

Method of interview

Online survey

Supplementary notes

* U.S. consumers who say each feature is somewhat or very important when deciding which smartphone to buy.

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