This statistic shows the share of intended and spontaneous purchases of cosmetics and perfumes in physical stores, according to a survey from March 2017. It appears that intended purchases accounted for more than 80 percent of purchases.
When you make a beauty purchase in a physical store, is it an intended or a spontaneous purchase?*
* The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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LSA. (May 9, 2017). When you make a beauty purchase in a physical store, is it an intended or a spontaneous purchase?* [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/972327/intended-and-spontaneous-purchases-instore-cosmetics-perfumes-france/
LSA. "When you make a beauty purchase in a physical store, is it an intended or a spontaneous purchase?*." Chart. May 9, 2017. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/972327/intended-and-spontaneous-purchases-instore-cosmetics-perfumes-france/
LSA. (2017). When you make a beauty purchase in a physical store, is it an intended or a spontaneous purchase?*. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/972327/intended-and-spontaneous-purchases-instore-cosmetics-perfumes-france/
LSA. "When You Make a Beauty Purchase in a Physical Store, Is It An Intended or a Spontaneous Purchase?*." Statista, Statista Inc., 9 May 2017, https://www.statista.com/statistics/972327/intended-and-spontaneous-purchases-instore-cosmetics-perfumes-france/
LSA, When you make a beauty purchase in a physical store, is it an intended or a spontaneous purchase?* Statista, https://www.statista.com/statistics/972327/intended-and-spontaneous-purchases-instore-cosmetics-perfumes-france/ (last visited May 22, 2022)
