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Ulta Beauty - Statistics & Facts

Ulta Beauty, previously known as Ulta Salon, Cosmetics & Fragrance, Inc., is a retailer of both low-end and high-end beauty products in the United States. Founded in 1990, the company had around 1,300 stores across the United States in 2021. Operating in the United States means that the company retails in a market that is both significant in size and is continuing to grow. Projections for the revenue of the cosmetics industry in the United States suggest that growth will see revenues over 21.87 billion U.S. dollars by 2026. Beauty products are sold through several different channels, including grocery retailers and mass merchandisers, and Ulta Beauty is one of the leading beauty retailers in the North American Country.

Ulta Beauty’s role in the market

Ulta Beauty is widely recognized as a major player in cosmetics retail. Between 2012 and 2021, the company’s net sales revenue experienced steady growth, increasing from 2.22 billion to 8.63 billion U.S. dollars, while income increased from 172.5 million to nearly one billion U.S. dollars. In 2020, Ulta Beauty also controlled a large percentage of the online beauty sales market, ahead of Amazon and Sephora.

E-commerce and online presence

Brand awareness for Ulta Beauty reached a share of 70 percent in the United States, and the retailer’s position in a ranking of the most followed beauty brands on Instagram serves as further proof of its popularity. Ulta Beauty’s online presence is indeed very strong, and as of July 2022, ulta.com registered almost 71 million monthly visits in the United States, making it the leading beauty retailer website in the country. Furthermore, in 2021, Ulta Beauty also gained first place as Gen Z’s favorite destination for in-store shopping, followed by Sephora and Target.

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