Bath & Body Works - statistics & facts

Bath & Body Works is an American retailer providing bath and beauty products, such as hand and body soaps, hand sanitizers, as well as home fragrances and candles. Founded in 1990, the company was previously part of L Brands, Inc. alongside Victoria’s Secret, the sale of which was announced in 2020. As of 2022, Bath & Body Work generated net sales amounting to 7.56 billion U.S. dollars and owned over 1,800 stores in North America. In the last ten years, the retailer’s sales per average store experienced a notable increase, reaching an amount of about 3.1 million U.S. dollars in 2022.

Brand popularity

Bath & Body Works is a well-known name among beauty customers, especially in the United States. As a matter of fact, not only did Bath & Body Works recently make it into a ranking of the leading personal care brands worldwide, but it has also become one of the most followed beauty brands on Instagram. In the fourth quarter of the same year, Bath & Body Works was one of the leading skincare and cosmetics brands according to female consumers in the United States.

The fragrances market

Some of Bath & Body Works’ most popular products include body and home fragrances. In 2022, the global revenue of the fragrance market amounted to approximately 53.44 billion U.S. dollars, a figure that is expected to increase in the following years. In the United States, the product categories of women’s perfumes and body powder generated sales amounting to over 493 million U.S. dollars in 2022. In that same year, over 59 million units of men’s fragrances were sold in the North American country.
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Published by Statista Research Department, Mar 23, 2023

Key insights

Revenue of the global cosmetics market
93.05bn USD
Revenue of the cosmetics market in the U.S.
18bn USD
Number of perfume contract manufacturers in the U.S.
76
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Editor’s Picks Current statistics on this topic

Net sales of Bath & Body Works worldwide from 2019 to 2022 (in million U.S. dollars)

Cosmetics & Personal Care

Bath & Body Works' net sales worldwide 2019-2022

Number of Bath & Body Works stores in North America from 2012 to 2022

Cosmetics & Personal Care

Bath & Body Works' number of stores in North America 2012-2022

Sales per average store of Bath & Body Works worldwide from 2010 to 2022 (in 1,000 U.S. dollars)

Cosmetics & Personal Care

Bath & Body Works' sales per average store worldwide 2010-2022

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