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Worldwide media perception of DSM 2018, by characteristic
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Worldwide media perception of DSM 2018, by characteristic
Worldwide media perception* of the Dutch brand DSM in 2018, by characteristic
by Raynor de Best,
last edited
Mar 8, 2019
This statistic illustrates the media perception of the Dutch brand DSM in 2018, broken down by characteristic. According to data published by Adwired, nearly 30 percent of analyzed media content described DSM's innovation in a positive manner.
Worldwide media perception* of the Dutch brand DSM in 2018, by characteristic
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by Raynor de Best,
last edited
Mar 8, 2019
This statistic illustrates the media perception of the Dutch brand DSM in 2018, broken down by characteristic. According to data published by Adwired, nearly 30 percent of analyzed media content described DSM's innovation in a positive manner.
- Show sources information
- Show publisher information
- Release date
- February 2019
- In cooperation with:
- Region
- Worldwide, Netherlands
- Survey time period
- January 1, 2018 to December 31, 2018
- Number of respondents
- 17,591 respondents
- Supplementary notes
-
* The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15’000 international print, 750’000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
- In cooperation with:
More information
- Region
- Worldwide, Netherlands
- Survey time period
- January 1, 2018 to December 31, 2018
- Number of respondents
- 17,591 respondents
- Supplementary notes
-
* The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15’000 international print, 750’000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
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