• Unilever: media perception worldwide 2020

An analysis of media statements about the Dutch brand Unilever published by Adwired, shows that 6.61 percent of global media content in 2020 described the consumer goods brand's quality in a positive manner.

Worldwide media perception of the Unilever brand in 2020, by characteristic

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Release date

March 2021

More information

Region

Worldwide

Survey time period

January 1, 2020 to December 31, 2020

Special properties

based on 66,117 media statements about the brand

Supplementary notes

The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15’000 international print, 750’000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.