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Share of EU consumers who consider the social impact of fashion items 2018

This statistic presents the share of consumers in five EU countries who consider the social impact when deciding to purchase an item of clothing as of 2018. The data reveals that 52 percent of consumers in Italy considered the social impact before deciding to buy clothing items. Of the five European countries, only 31 percent of consumers in France said they considered the social impact of clothing items prior to purchasing them.

Share of consumers who consider the social impact when purchasing an item of clothing in selected European countries as of 2018

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Release date

January 2018


France, Germany, Italy, Spain, United Kingdom

Survey time period

October 5-9, 2018

Number of respondents

5,000 respondents

Age group

16 years and older

Method of interview

Online interview

Supplementary notes

The source adds the following information: "Data represents the percentage of those who answered ’a great deal / a fair amount’."

Numbers may not always add up to 100% due to computer rounding or multiple answers.

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Statistics on "Fast fashion in Europe"

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