Grocery shopping online and offline preference South Korea 2021

Published by
Nina Jobst,
Jan 22, 2024
According to a survey conducted in September 2021 among South Korean consumers if they preferred online or offline shopping, around 34 respondents reported to purchase groceries more offline, while about 15.4 percent of respondents stated preferred to do more of their grocery shopping online. The market for online grocery and food services has grown majorly during the last two years.

Online and offline usage preference for grocery shopping in South Korea as of September 2021

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Release date

October 2021

Region

South Korea

Survey time period

September 30, 2021

Number of respondents

1,300 respondents

Age group

20-59 years

Method of interview

Online Access Panel

Supplementary notes

*The survey was conducted among 158 men in single person households as well as 1,142 women in households of all sizes who buy groceries at least once a month.

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