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Best known celebrity endorsement for beauty products in Indonesia in 2018

This statistic shows the share of female respondents in Indonesia who indicated that they have heard of the following celebrity collaborations for beauty products, as of November 2018. During the period surveyed, 34.9 percent of respondents indicated that they have heard of the collaboration between U.S. cosmetics brand Maybelline and U.S. supermodel Gigi Hadid. In comparison, 27.9 percent of respondents indicated that they have heard of the collaboration between the South Korean cosmetics brand Etude House with K-Pop girl group, Red Velvet.

Share of respondents in Indonesia who have heard of the following celebrity collaborations for beauty products, as of November 2018

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Source

Release date

February 2019

Region

Indonesia

Survey time period

October 29 to November 8, 2018

Number of respondents

1,282 respondents

Age group

14-39 years

Special properties

All the survey respondents were female

Method of interview

Online survey

Supplementary notes

Respondents were allowed to choose more than one option.

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Statistics on "Cosmetics consumer behavior in the U.S."

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