Banking in Colombia: social media follower ratio 2016-2019

The social media follower ratio of banks' profiles on Facebook and Twitter in Colombia has been increasing lately. As of July 2019, the Facebook-Twitter follower ratio amounted to six, up from a ratio of eight observed in July 2016. That means that, in July 2019, banks' social media profiles in Colombia had approximately six times more Facebook followers than Twitter followers. Recently it was found that around six out of ten Colombians claim to be Facebook users.

Facebook-Twitter follower ratio of social media banking profiles in Colombia from July 2016 to July 2019

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Source

Release date

July 2019

Region

Colombia

Survey time period

July 2016 to July 2019

Special properties

Based on number of unique followers

Supplementary notes

Data prior to 2019 were retrieved from the source's earlier releases.
The source does not provide an exact date for data collection.

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