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Colombia: growth of beauty & hygiene product sales 2020

From April to July 2020, the sales of cosmetics and personal care products in Colombia plummeted in comparison to the previous year, registering year-on-year decrease rates between 15.5 and 9.2 percent. This development is associated with the repercussions of the COVID-19 pandemic. Prior to that crisis, the South American country recorded three consecutive months of increases in sales of this type of products, when compared to the respective months of the previous year. Overall, cosmetic sales during the seven-month period decreased by 2.1 percent, when compared to 2019.

Change in sales of cosmetics, personal care, and perfumery products in Colombia from January to July 2020

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Release date

September 2020



Survey time period

January to July, 2020

Number of respondents

3,254 companies*

Supplementary notes

* Total number of companies surveyed for the study from all industries. The sources does not provide the exact number of companies in the cosmetics and personal care industry.

Data prior to July was retrieved from previous releases.

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