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Italy: essential characteristics of the bank of the future 2018

The graph presents the results of a survey on the characteristics of the bank of the future according to Italian users in 2018. Users were asked to vote the essential characteristics of the bank of the future on a scale from 1 to 10 (where 1 means not important and 10 means very important). Among the essential characteristics, Italian users chose the absence of costs for basic service (with a score of 8.8/10), transparency (8.5/10) and quick transactions (8.3). On the other hand, users considered the possibility to receive personalized advice on their habits and on their financial purchases and management less important (7/10 and 7.1/10 respectively).

According to you, what are the essential characteristics of the bank of the future?*

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Source

In cooperation with
Osservatori Digital Innovation
Release date

March 2019

Region

Italy

Survey time period

2018

Number of respondents

1,493 internet users

Age group

18-74 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Respondents were asked to vote the characteristics on a scale from 1 to 10. Results reflect the average of the responses.

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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