D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowAs of May 31, 2024, Nike employed over 79 thousand workers worldwide. This is a decrease compared to the previous fiscal year. Nike, Inc. is a sportswear and equipment supplier based in the United States.
Footwear is Nike’s most lucrative product division in North America, with apparel ranking in second and equipment in third place. Nike produces and retails some of the most well-known and widely recognized shoes in the world, including Nike Air Max and Nike Air Force. The brand is known by almost everyone: according to a 2023 Statista survey, some 95 percent of online sporting & outdoor goods shoppers in the United States were at least aware of the brand's existence.
Nike was founded in January 1964 under the original name Blue Ribbon Shorts. The company's headquarters are located near Beaverton, Oregon, and they officially became known as Nike, Inc. in May 1971. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of May 31, 2024, there were over 1,000 Nike retail stores located around the world. Much of Nike's success can be attributed to the brands’ worldwide marketing campaigns, which use sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs.
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Market overview
Financial performance
Revenue by region
Key figures
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Nike brand profile
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* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.