This timeline shows Nike's revenue worldwide from 2009 to 2019, by region. In 2019, Nike's North American revenue amounted to about 15.9 billion U.S. dollars.
Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed over 76,000 people and operated more than 1,000 retail stores worldwide in 2019. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design.
Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.
Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumers are demanding more versatile wear with wider functionality, which means retailers continue producing new styles of sports apparel for men and women.
Nike's revenue worldwide from 2017 to 2019, by region
(in million U.S. dollars)
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Nike. (July 23, 2019). Nike's revenue worldwide from 2017 to 2019, by region (in million U.S. dollars) [Graph]. In Statista. Retrieved July 08, 2020, from https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/
Nike. "Nike's revenue worldwide from 2017 to 2019, by region (in million U.S. dollars)." Chart. July 23, 2019. Statista. Accessed July 08, 2020. https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/
Nike. (2019). Nike's revenue worldwide from 2017 to 2019, by region (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 08, 2020. https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/
Nike. "Nike's Revenue Worldwide from 2017 to 2019, by Region (in Million U.S. Dollars)." Statista, Statista Inc., 23 Jul 2019, https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/
Nike, Nike's revenue worldwide from 2017 to 2019, by region (in million U.S. dollars) Statista, https://www.statista.com/statistics/241692/nikes-sales-by-region-since-2007/ (last visited July 08, 2020)