Social commerce

The Statista dossier
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Statista dossier about social commerce

This dossier presents insights and statistics on social commerce. It provides an overview of user demographics and behavior. Furthermore, this dossier highlights Pinterest's and Instagram's role in the growing sector of social commerce, giving information on popular brands as well as the importance of social referral traffic.

Table of contents

  • 1. Influence
    • Social media platforms used by marketers worldwide 2018

    • U.S. social media purchase penetration 2016

    • U.S. Millennial interest in purchasing products discovered via social media 2017

    • U.S. social commerce reach 2017, by platform

    • Frequency of U.S. online purchase journey start via social media 2017

    • U.S. social media content format purchase influence 2017

    • Global online shopping order value 2018, by traffic source

  • 2. User engagement
    • Appeal of tech capabilities offered by online retailers in the U.S. 2017, by age

    • U.S. consumer actions after discovering a product in a brands social media post 2017

    • U.S. consumer interest in purchasing products discovered via social media 2017

    • U.S. consumer influence factors to purchase a retail product via social media 2017

    • Social media e-commerce influence 2015

    • U.S. visual content access prior to purchase 2016

    • Global beauty fans using social media as a beauty retail platform 2017

  • 3. Facebook
    • U.S. Facebook brand discovery online purchase channels 2017

    • Social media usage for brand research among U.S. Facebook users 2016, by age group

    • Most popular product brands on Facebook 2018

    • Most popular technology brands on Facebook 2018

    • Facebook: number of followers of popular beauty brands 2018

    • Facebook: number of fans of popular apparel brands 2018

    • U.S. visual user-generated content access prior to purchase 2016

  • 4. Instagram
    • Number of monthly active Instagram users 2013-2018

    • Instagram: average branded IGC engagement rate 2017, by vertical

    • Most popular brands on Instagram 2017, by followers

    • Instagram: most-followed luxury brands 2017

    • Instagram: most-followed fashion brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Instagram: most-followed beauty brands 2017

    • Instagram: monthly image posts by brands 2016-2017

    • Instagram: monthly video posts by brands 2016-2017

    • Instagram: share of video and image brand posts 2017

    • Instagram: video and image post user interactions 2017, by profile size

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