Social commerce

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier about social commerce

This dossier presents insights and statistics on social commerce. It provides an overview of user demographics and behavior. Furthermore, this dossier highlights Pinterest's and Instagram's role in the growing sector of social commerce, giving information on popular brands as well as the importance of social referral traffic.

Table of contents

  • 1. Influence
    • Social media platforms used by marketers worldwide 2017

    • U.S. social media purchase penetration 2016

    • Influence of social media on U.S. consumer purchasing decisions 2016

    • U.S. social networks preference to learn about new products 2016

    • Key purchase influences for U.S. Amazon shoppers 2016

    • Global online shopping order value 2017, by traffic source

    • U.S. social commerce reach 2017, by platform

    • U.S. holiday shopping social media inspiration 2016

    • U.S. visual user-generated content access prior to purchase 2016

    • Mobile popular mobile purchase channels worldwide 2016

    • Mobile popular mobile purchase channels worldwide 2016, by region

  • 2. Brand product pages
    • Global social media brand audience on selected networks 2015

    • Social media used for brand research worldwide 2015

    • Social media e-commerce influence 2015

    • U.S. user attitude towards social commerce 2016

    • U.S. visual content access prior to purchase 2016

    • U.S. visual user-generated content access prior to purchase 2016

  • 3. Facebook
    • Social media usage for brand research among U.S. Facebook users 2016, by age group

    • Facebook reactions to brand posts 2017, by profile size

    • Most popular product brands on Facebook 2017

    • Most popular technology brands on Facebook 2017

    • Facebook: number of followers of popular beauty brands 2018

    • Facebook: number of fans of popular apparel brands 2018

    • U.S. consumer willingness to connect payment apps to FB Messenger 2016, by age group

  • 4. Pinterest
    • U.S. Pinterest usage reasons 2016

    • Most-followed magazine brands on Pinterest 2017

    • Consumer attitudes towards sponsored pins on Pinterest in the U.S. 2014

    • U.S. promoted Pinterest purchases of moms 2015, by category

    • U.S. promoted Pinterest purchases of Hispanics 2015, by category

    • U.S. preferred devices to access Pinterest among active users 2015

    • U.S. Pinterest in-store access via smartphone 2015

    • Reasons for U.S. Pinterest users to look up pins in-store 2015

    • Pinterest categories U.S. users browse while shopping 2015

  • 5. Instagram
    • Number of monthly active Instagram users 2013-2017

    • Global Instagram video ad impression share 2015-2016

    • Instagram: global brand adoption rate 2016, by category

    • Most popular brands on Instagram 2017, by followers

    • Instagram: most-followed luxury brands 2017

    • Instagram: most-followed fashion brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Instagram: most-followed beauty brands 2017

    • Instagram: monthly image posts by brands 2016-2017

    • Instagram: monthly video posts by brands 2016-2017

    • Instagram: share of video and image brand posts 2017

    • Instagram: video and image post user interactions 2017, by profile size

  • Language: English
  • Released: April 2017
  • Source(s): Statista
More than 7,500
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!