Social commerce

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Statista dossier about social commerce

This dossier presents insights and statistics on social commerce. Consumers frequently encounter brand content on social media, and subsequently, social platforms have become an important traffic driver to e-commerce websites. Overall, online users are increasingly likely to purchase items directly via social media but user concerns about data and payment security remain.

Table of contents

  • 1. Social commerce adoption and referrals
    • North America: social commerce adoption in retail 2017-2018

    • E-commerce referral traffic in the U.S. 2019, by device

    • Share of e-commerce sessions worldwide 2018, by source and medium

    • Share of e-commerce session revenue worldwide 2018, by source and medium

    • Global e-commerce referral traffic and GMV 2018, by medium

    • Global e-commerce social traffic and GMV H1 2018, by source

    • Leading social media e-commerce referrers in the U.S. 2019

    • Year-on-year site visit growth via U.S. social networks 2019

    • Global online shopping order value 2019, by traffic source

  • 2. Social media influence
    • U.S. social media activities 2019, by platform

    • Most influential digital channels on purchasing decisions in the U.S. 2018

    • Influence of social media on U.S. consumer purchasing decisions 2018

    • Online users influenced by reading social media 2018, by country

    • Global usage of social media during path to purchase 2019, by age group

    • Sources of shopping inspiration for digital shoppers worldwide 2019

    • Online sources for product searches worldwide 2019

    • U.S. digital shoppers preferred online sources for product search 2019

  • 3. Social commerce
    • U.S. interest in purchasing items via social commerce 2019, by age group

    • U.S. social media purchase penetration 2018

    • Usage of direct-purchase on social media by U.S. consumers 2018

    • Favorite online shopping platforms in the U.S. 2019

    • Planned U.S. online shopping locations and channels 2018

    • U.S. consumer concerns about social commerce 2018

    • Consumers worldwide who have never made a purchase due to online ads 2019, by country

    • Consumers worldwide who have never made a purchase due to online ads 2019, by age

  • 4. Brand discovery through social media
    • Social media marketing penetration in the U.S. 2013-2019

    • International marketing methods of online businesses worldwide 2018

    • Global social users who discover brands via selected sources 2018, by user type

    • Sources of brand discovery for Gen Z in the U.S. 2019

    • Sources of brand discovery for Gen X in the U.S. 2019

    • Sources of brand discovery for Boomers in the U.S. 2019

    • Reasons to follow online shop accounts on social media by U.S. consumers 2018

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