Social commerce

The Statista dossier
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Statista dossier about social commerce

This dossier presents insights and statistics on social commerce. It provides an overview of user demographics and behavior. Furthermore, this dossier highlights Pinterest's and Instagram's role in the growing sector of social commerce, giving information on popular brands as well as the importance of social referral traffic.

Table of contents

  • 1. Referral traffic
    • Social media platforms used by marketers worldwide 2016

    • U.S. social traffic share 2015, by industry

    • Social commerce: average order value by referrer 2015

    • Global online shopping order value 2016, by traffic source

    • Social networks: revenue per referred visit 2014-2015

    • U.S. social commerce reach 2016, by platform

    • U.S. holiday shopping social media inspiration 2016

    • U.S. visual user-generated content access prior to purchase 2016

    • Mobile popular mobile purchase channels worldwide 2016

    • Mobile popular mobile purchase channels worldwide 2012, by region

  • 2. Brand product pages
    • Global social media brand audience on selected networks 2015

    • Social media used for brand research worldwide 2015

    • Social media e-commerce influence 2015

    • U.S. user attitude towards social commerce 2016

    • U.S. visual content access prior to purchase 2016

    • U.S. visual user-generated content access prior to purchase 2016

  • 3. Facebook
    • Social media usage for brand research among U.S. Facebook users 2016, by age group

    • Facebook reactions to brand posts 2016, by type

    • Most popular product brands on Facebook 2017

    • Most popular technology brands on Facebook 2017

    • Facebook: number of followers of popular beauty brands 2016

    • Facebook: number of fans of popular apparel brands 2017

  • 4. Pinterest
    • U.S. Pinterest usage reasons 2016

    • Pinterest: most popular retailers in 2015, based on number of followers

    • Most-followed magazine brands on Pinterest 2016

    • Consumer attitudes towards sponsored pins on Pinterest in the U.S. 2014

    • U.S. promoted Pinterest purchases of moms 2015, by category

    • U.S. promoted Pinterest purchases of Hispanics 2015, by category

    • U.S. preferred devices to access Pinterest among active users 2015

    • U.S. Pinterest in-store access via smartphone 2015

    • Reasons for U.S. Pinterest users to look up pins in-store 2015

    • Pinterest categories U.S. users browse while shopping 2015

  • 5. Instagram
    • Number of monthly active Instagram users 2013-2016

    • Global Instagram video ad impression share 2015-2016

    • Instagram: global brand adoption rate 2016, by category

    • Most popular brands on Instagram 2017, by followers

    • Instagram: most-followed luxury brands 2017

    • Instagram: most-followed fashion brands 2017

    • Instagram: most-followed FMCG brands 2017

    • Instagram: most-followed beauty brands 2017

    • Average daily Instagram brand posts 2015

    • Instagram: monthly image posts by brands 2016

    • Instagram: monthly video posts by brands 2016

    • Instagram: share of video and image brand posts 2016

    • Instagram: video and image post user interactions 2016, by profile size

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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