Best social commerce experience by platform 2022

In a 2022 survey, nearly a third (31 percent) of global consumers rated Facebook as the social media platform delivering the best experience for social commerce. Instagram ranked second, with 24 percent, followed by TikTok, at 8 percent. However, 23 percent expressed either not finding any of the social networks to be the strongest in this regard or not knowing.

Social media platforms offering the best social commerce experience worldwide in 2022

Characteristic	Share of respondents
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Release date

August 2022

More information

Region

Worldwide

Survey time period

March 25 to April 7, 2022

Number of respondents

31,040 respondents

Age group

16 years and older

Special properties

shoppers buying online at least once a month

Supplementary notes

The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia,
- USA.
- UAE.
- South Africa.

Missing percentage points to 100 percent are probably due to rounding.

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