The rise of Shein

Statista spotlight report on the rise of Shein

The rise of Shein

This Statista report takes a deep dive into Shein, the Chinese company that has disrupted online fast fashion worldwide. A business model based on a very flexible supply chain and extremely low prices turned Shein from a local startup into a global player, able to outpace more established competitors in Europe and the United States. However, a lack of transparency in production and poor sustainability might threaten Shein’s plans for a much-rumored IPO in the United States.

This report presents statistical data on Shein’s activity and almost on-demand manufacturing. A special focus is dedicated to the retailer’s pricing strategy in the U.S. fast-fashion market as well as its online presence, two key aspects behind Shein’s popularity among Gen Z consumers.

Table of contents

Key questions answered in this report:

  • How could Shein grow so fast?
  • How is Shein performing in cross-border markets and the U.S.?
  • Is Shein’s future sustainable?

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