Fashion e-commerce in the Nordics

Fashion e-commerce in the Nordics
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Statistics report on fashion e-commerce in the Nordics

This report presents insights and statistics on fashion e-commerce in the Nordics, including Sweden, Norway, Finland, and Denmark. It provides information on the fashion e-commerce market and revenue shares by segment. Additionally, it includes data on the shopping behavior of online consumers and their fashion preferences. Lastly, the report features the top apparel online stores by sales and the most popular sites and apps.

Table of contents

    • Revenue of the fashion industry in the Nordics 2018-2027

    • Online fashion market revenue in Sweden 2019-2027, by segment

    • Online fashion market revenue in Norway 2019-2027, by segment

    • Online fashion market revenue in Finland 2019-2027, by segment

    • Online fashion market revenue in Denmark 2019-2027, by segment

    • Consumers searching online before fashion shopping in store in Sweden 2021, by age

    • Consumers shopping clothing and shoes online in Sweden 2022, by age

    • Most searched fashion products in Sweden 2020-2021, by search volume

    • Highest growing keywords for fashion products in Sweden 2021

    • Number of online fashion shoppers in Norway 2020-2021, by age

    • Consumers searching online before fashion shopping in store in Norway 2021, by age

    • Consumers shopping clothing and shoes online in Norway 2022, by age

    • Share of consumers who bought clothes and sports goods in Norway 2021, by age group

    • Consumers searching online before fashion shopping in store in Finland 2021, by age

    • Consumers shopping clothing and shoes online in Finland 2022, by age

    • Share of online clothing, shoes, and accessories shoppers in Denmark 2021

    • Online clothes and sports goods shoppers in Denmark 2018-2021

    • Barriers to purchasing clothing, shoes, and accessories online in Denmark 2021

    • Share of consumers who sold their clothes online in the Nordics 2021

    • Fashion: top 5 online stores in Sweden in 2021, by net sales

    • Fashion: top 5 online stores in Norway in 2021, by net sales

    • Fashion: top 5 online stores in Finland in 2021, by net sales

    • Fashion: top 5 online stores in Denmark in 2021, by net sales

    • Net revenue of online fashion retailer Nelly 2017-2021

    • Net revenue of Boozt group worldwide 2016-2021

    • Sales of online fashion retailer Bubbleroom 2018-2021

    • Leading fashion and apparel websites in Sweden 2022, based on visit share

    • Leading fashion websites in Sweden 2022, by share of voice

    • Most downloaded fashion and beauty apps in Sweden 2023

    • Leading fashion and beauty shopping apps in Norway 2021

    • Most popular apparel and footwear retailers among shoppers in Finland 2021

    • Leading fashion and apparel websites in Finland 2022, based on visit share

    • Leading fashion and beauty shopping apps in Finland 2021

    • Leading fashion and beauty shopping apps in Denmark 2021

    • Total visits to Ellos in the Nordics 2022, by country

    • Bounce rate of About You in the Nordics 2022, by country

    • Monthly downloads of the Zalando app in the Nordics 2021-2022

    • Monthly app downloads of H&M in the Nordics 2021-2022

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