Fashion e-commerce in the United States

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Statista dossier about fashion e-commerce in the United States

This dossier presents insights and statistics on the fashion e-commerce market in the United States. It provides an overview of the market volume and furthermore contains statistics consumer spending and shopping behavior. The paper also includes data on the most relevant online retailers and websites, as well as information on mobile shopping and digital payment usage.

Table of contents

  • 1. Online fashion sales
    • U.S. fashion e-commerce value 2015-2020

    • Online share of total U.S. retail revenue 2011-2021, by product category

    • U.S. fashion and accessories e-retail revenue 2016-2022

    • U.S. fashion and accessories e-retail growth 2016-2022

    • U.S. fashion and accessories e-retail share 2016-2022

    • U.S. online shop and mail-order sales of fashion and accessories 2003-2016

    • E-commerce sales of U.S. electronic shopping and mail-order houses 2016

    • Share of U.S. e-commerce in total sales of selected goods 2016

    • Total retail and e-commerce sales in the United States 2016, by business

    • Share of retail e-commerce in the United States 2016, by business

    • NAFTA apparel e-commerce value 2016, by country

    • NAFTA apparel e-commerce annual growth 2016, by country

  • 2. Category benchmark
    • U.S. share of digitally influenced in-store retail sales 2016, by category

    • U.S. retail e-commerce sales CAGR 2016-2022, by product category

    • Year-on-year U.S. e-commerce sales growth 2016, by category

    • Global online shopper per visit spend 2018, by vertical

    • Most popular online shopping categories worldwide 2016

    • Share of U.S. digital commerce spending 2017, by platform

    • Global online shopping preference 2017, by category

    • Shopping cart abandonment rate worldwide 2018, by industry

  • 3. Leading brands
    • Share of voice among leading U.S. online fashion retailers 2018

    • Top U.S. retailers e-commerce apparel sales 2016

    • Top U.S. retailers e-commerce apparel sales growth 2016

    • Fashion: top 10 online stores in the United States in 2017, by net sales

    • Top U.S. retailers e-commerce apparel sales share 2016

    • Leading apparel brands listed on Amazon Fashion in the U.S. 2018

    • Number of Amazon private label clothing products in the U.S. 2018

    • U.S. Amazon fashion market share 2015 and 2020

    • Flash sales: global revenue of HauteLook 2012-2017

    • Instagram: most-followed fashion brands 2017

    • Most-followed apparel brands on Twitter 2018

  • 4. Shopping behavior
    • Top U.S. apparel e-commerce retail traffic share 2018

    • Leading U.S. online fashion search keywords Q2 2018, by volume

    • Leading U.S. online fashion search keywords Q2 2018, by organic value

    • Average basket size of online fashion orders in the U.S. 2017

    • Average order value of online fashion orders in the U.S. 2017

    • Average order value of online fashion orders in the U.S. 2017, by gender

    • U.S. online shoppers: important criteria when buying fashion online 2017

    • Frequency of online fashion orders according to U.S. consumers 2017

    • Frequency of online fashion orders according to U.S. consumers 2017, by gender

    • Frequency of online fashion orders according to U.S. consumers 2017, by age group

    • U.S. likelihood of online-exclusive fashion shopping 2017

    • U.S. likelihood of online-exclusive fashion shopping 2017, by gender

    • U.S. likelihood of online-exclusive fashion shopping 2017, by age group

    • Leading U.S. brand manufacturer website purchase categories 2017

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