Fashion e-commerce in the United States

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Statista dossier about fashion e-commerce in the United States

This dossier presents insights and statistics on the fashion e-commerce market in the United States. It provides an overview of the market volume and furthermore contains statistics consumer spending and shopping behavior. The paper also includes data on the most relevant online retailers and websites, as well as information on mobile shopping and digital payment usage.

Table of contents

  • 1. Online fashion sales
    • U.S. fashion e-commerce value 2015-2021

    • Online share of total U.S. retail revenue in 2020, by product category

    • U.S. fashion and accessories e-retail revenue 2017-2024

    • U.S. fashion and accessories e-retail growth 2018-2024

    • U.S. fashion and accessories e-retail share 2017-2024

    • U.S. online shop and mail-order sales of clothing and clothing accessories 2003-2019

    • E-commerce sales of U.S. electronic shopping and mail-order houses 2019

    • Share of U.S. e-commerce in total sales of selected goods 2018

    • Total retail and e-commerce sales in the United States 2018, by business

    • Share of retail e-commerce in the United States 2018, by business

  • 2. Category benchmark
    • U.S. retail e-commerce sales CAGR 2017-2024, by product category

    • Online share of total U.S. retail revenue in 2020, by product category

    • Year-over-year U.S. e-commerce sales growth in February 2019, by product category

    • Global online shopper per visit spend 2020, by category

    • Share of U.S. digital commerce spending 2019, by platform

    • Shopping cart abandonment rate worldwide 2020, by industry

  • 3. Leading brands
    • Leading fashion e-commerce companies worldwide 2020, by market cap

    • Leading fashion e-commerce companies worldwide 2022, by EV/EBITDA

    • Leading fashion e-commerce companies worldwide 2019-2021, by CAGR

    • United States: Top 10 Fashion online stores

    • Leading apparel brands listed on Amazon Fashion in the U.S. 2018

    • U.S. Amazon fashion market share 2015 and 2020

    • Fashion retail segment share of voice leaders U.S. 2020

    • Leading U.S. retail clothing brand buzz on social media 2019

  • 4. Fashion shopping apps and online marketplaces
    • Fastest growing fast fashion retailer websites in the U.S. Q4 2020

    • Fastest growing fast fashion retailer apps in the U.S. Q4 2020

    • Fast fashion retailer website visitor numbers in the U.S. Q4 2019-Q4 2020, by device

    • Monthly active users (MAU) of SHEIN app in the U.S. 2017-2021

    • Monthly active users (MAU) of Poshmark app in the U.S. 2017-2021

    • Monthly active users of Depop in the U.S. 2017-2021

  • 5. Shopping behavior
    • Leading channels for US. online consumers to make clothing purchases 2019

    • Leading ways for U.S. online consumers research clothing purchases 2019

    • Online fashion shopping reach in the U.S. 2019, by gender

    • Preferred Amazon online fashion sales categories in the U.S. 2019

    • Depop MAUuser ratio in the U.S. 2021, by age group

    • Female U.S. online users who have used ThredUp 2020

    • U.S. online users who have used Poshmark 2020

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