E-commerce in India

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Statista dossier about e-commerce in India

This dossier presents insights and statistics on the e-commerce market in India. It provides an overview of the e-commerce market in the country, including retail and paid online consumption, along with insights into Indian shopping behavior on the internet.

Table of contents

  • 1. Overview
    • Total retail e-commerce revenue in India 2017-2023

    • India: retail m-commerce sales 2015-2020

    • Retail e-commerce ARPU in India 2017-2023

    • Market value of e-commerce in India 2013-2016

    • E-commerce retail market value share in India 2018, by segment

  • 2. Digital retail
    • Electronic retail e-tail market size in India 2015-2030

    • Forecasted e-tail market size of apparel and footwear in India 2020-2030

    • Forecasted e-tail market size of electronics and appliances in India 2020-2030

    • Share of spending on online shopping in India 2018 by category

    • Share of new online shoppers in India - by category 2016

    • International online sales of Indian brands in India 2017-2022 by category

    • Number of monthly online visitors on Zomato across India from 2013-2016

  • 3. Paid digital consumption
    • Number of paid subscriptions on Matrimony.com in India FY 2014-2018

    • Online sales market for travel brands in India 2017-2022 by category

    • Digital music consumption frequency among consumers in India 2018

    • Online education paid users in India by category 2016

    • Investments for original content by OTT players India 2017

    • Monthly market share of Netflix in India 2018 by installations

  • 4. Shopping behavior
    • Share of spending on online shopping in India 2018 by category

    • Leading reasons for millennials to shop online across India in 2018

    • Share of young consumers who shop online and at malls in India 2018 by income level

    • Devices used by online shoppers in India 2016

    • Share of online shoppers who purchase domestically and cross-border India 2016

    • Share of mobile payments in India - by segment 2017

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