E-commerce in the United States

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Statista dossier about e-commerce in the United States

This dossier presents insights and statistics on the e-commerce market in the United States. It provides an overview of the market volume and furthermore contains statistics consumer spending and shopping behavior. The paper also includes data on the most relevant online retailers and websites, as well as information on mobile shopping and social commerce.

Table of contents

  • 1. Market volume
    • United States: retail e-commerce sales 2017-2024

    • United States: retail e-commerce sales 2014-2024

    • Total retail and e-commerce sales in the United States 2018, by business

    • Quarterly U.S. e-commerce retail sales 2009-2020

    • Share of e-commerce sales in total U.S. retail sales 2010-2020

    • U.S. retail e-commerce sales CAGR 2017-2024, by product category

    • Retail e-commerce ARPU in United States 2017-2024

    • Online share of total U.S. retail revenue in 2020, by product category

  • 2. Retailers and websites
    • Market concentration in e-commerce in the U.S. 2018

    • ACSI - U.S. customer satisfaction with online retail as of 2019

    • Online purchases by brand in the U.S. 2020

    • U.S. leading e-retailers 2020, by market share

    • U.S.: Top 10 online stores

    • United States: Top 5 Beauty online stores

    • Electronics & media: top 10 online stores in the United States in 2018, by net sales

    • United States: Top 10 Fashion online stores

    • Food & personal care: top 10 online stores in the United States in 2018, by net sales

    • Toys, hobby & DIY: top 10 online stores in the United States in 2018, by net sales

    • United States: Top 10 Furniture & Appliances online stores

    • Leading U.S. online marketplaces 2019, by GMV

  • 3. Online shoppers
    • United States: number of digital buyers 2017-2024

    • United States: digital buyer penetration 2017-2024

    • U.S. digital buyer distribution 2020, by age group

    • Digital buyer reach in the U.S. 2020, by generation

    • U.S. digital buyer penetration 2019, by ethnicity

  • 4. Shopping behavior
    • U.S. leading shopping channels 2019, by category

    • U.S. digital shoppers preferred online sources for product search 2019

    • U.S. influential retail research channels 2019

    • Key factors when shopping at a particular online retailer in the U.S. 2019

    • Favorite online shopping platforms in the U.S. 2019

    • Online purchases by category in the U.S. 2020

    • Attitudes towards online shopping in the U.S. 2020

    • Drivers of online purchases in the U.S. 2020

    • Returns of online purchases by category in the U.S. 2020

    • Online vs. offline product research by category in the U.S. 2020

    • Fast online order delivery according to U.S. consumers 2019

    • U.S. consumer distrust in shopping recommendations 2019, by platform

  • 5. Device usage
    • Online purchases by device in the U.S. 2020

    • U.S. average online shopping order value 2020, by device

    • U.S. online shopper conversion rate 2020, by device

    • Reasons U.S. consumers express interest in new connected commerce experiences 2019

    • U.S. consumer interest in connected commerce experiences 2019

  • 6. Mobile commerce
    • U.S. smartphone retail m-commerce revenue 2018-2022

    • Share of U.S. mobile e-commerce spending 2010-2020

    • Quarterly U.S. mobile e-commerce spending 2010-2020

    • U.S. mobile retail e-commerce transactions share 2016-2018, by device

    • Number of mobile buyers in the United States 2020-2024

    • U.S. mobile users shopping activities via app 2019

    • Appealing features of retail apps according to U.S. consumers 2019

    • Barriers to digital wallet adoption in the United States 2019

  • 7. Social commerce
    • U.S. social commerce revenue 2019-2024

    • Number of U.S. social buyers 2018-2022

    • U.S. interest in purchasing items via social commerce 2019, by gender

    • U.S. online user social commerce penetration 2018-2019, by age group

    • Regular "shop now" usage via social in the U.S. 2019, by age group

    • U.S. users who have purchased directly through Instagram 2019

    • North American retailers associated benefits with social commerce Q4 2019

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