Artificial intelligence (AI) and extended reality (XR) in e-commerce
Statistics report on artificial intelligence (AI) and extended reality (XR) in e-commerce
This report sheds light on the impact of artificial intelligence (AI) and extended reality (XR) in the e-commerce industry. The report starts with an overview of retail investment in AI technologies and the main applications of AI-empowered tools. Further statistical data presents online consumers' perceptions and attitude towards AI.
Often supported or enhanced by AI systems, extended reality (XR) environments make the shopping experience even more interactive and immersive. The term encompasses augmented reality (AR), virtual reality (VR), mixed reality (MR), and the metaverse. The report includes insights on consumers' opinions and expectations towards extended reality environments in their purchase experience. In addition, the report features a final spotlight on preferences about e-commerce technologies, with a specific focus on differences by generational cohorts.