E-commerce in the Netherlands

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Statista Dossier on online retail and online shopping in the Netherlands

Up until February 2020, Amazon was not officially available in the Netherlands. Until then, online shopping in the country tended to focus on domestic players like Bol.com or Coolblue, but also foreign purchases from China. This Dossier looks at the e-commerce market in the Netherlands. As "E-commerce in the Netherlands" is a rather broad term, this dossier tries to collect multiple aspects of this topic and is meant to answer questions like "what is the market size of e-commerce in the Netherlands?", "which products to the Dutch prefer to buy online?" or "how important is delivery for online shoppers in the country?".

Table of contents

  • 1. Market size
    • Market size of e-commerce in the Netherlands 2005-2019

    • Retail internet sales change in the Netherlands 2014-2019, by category

    • Distribution of online shopping expenditure in the Netherlands 2015-2019

    • Number of online orders in the Netherlands 2009-2019

    • Number of web shops in the Netherlands from 2007-2019

    • Number of online stores in the Netherlands 2014-2020, by branch

  • 2. Penetration
    • E-commerce consumer penetration in Europe 2017-2019, by country

    • Market share of e-commerce sales in the Netherlands 2018, by branch

    • E-commerce penetration in the Netherlands 2019-2024, by product category

    • Companies with a website to order, book or reserve in the Netherlands 2012-2019

    • Share of companies using e-commerce for sales in the Netherlands 2018, by sales value

    • Share of companies using e-commerce in the Netherlands 2018, by company size

  • 3. User demographics
    • Share of individuals who shop online in the Netherlands 2012-2019, by age

    • Online shopping frequency in the last 3 months in the Netherlands 2019, by age group

    • Online shopping expenditure of individuals in the Netherlands 2019, by age

    • Share of individuals who shop online in the Netherlands 2012-2020, by gender

    • Online shopping frequency in the Netherlands 2019, by gender

    • Share of individuals who shop online in the Netherlands 2012-2019, by latest order

  • 4. Biggest e-tailers
    • Leading purchase channels for online shopping in the Netherlands 2019

    • Ranking of online retailers based on revenue in the Netherlands 2015-2018

    • Most popular online shopping apps in the Netherlands 2018

    • Distribution of online desktop traffic leading online retailers in Netherlands 2018

    • Revenue of online retailer Bol.com 2012-2019

  • 5. Online fashion
    • Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017

    • Online fashion market share in the Netherlands 2018

    • Most sold online products or services in the Netherlands 2012-2019

    • Most sold online products or services in the Netherlands 2019, by age

    • Leading online fashion retailers based on revenue in the Netherlands 2018

  • 6. Online electronics
    • Online consumer electronics market share in the Netherlands 2018

    • E-commerce purchase channels of consumer electronics in the Netherlands 2018-2019

    • Desktop traffic sources of online retailer Coolblue in the Netherlands 2017-2019

    • Annual revenue of Coolblue 2013-2019

    • Annual revenue of Coolblue 2015-2019, by country

  • 7. Online grocery shopping
    • Share of individuals buying groceries online in the Netherlands 2009-2019

    • Leading online supermarkets in the Netherlands 2015-2020, by market share

    • Online grocery shopping purchase channels in the Netherlands 2018-2019

    • Share of supermarket revenue generated online in the Netherlands 2015-2020

    • Likelihood of ordering food products online in the Netherlands 2016-2020

  • 8. Food delivery
    • Fast food & take away service consumer price index (CPI) in the Netherlands 2018-2021

    • Annual revenue of Takeaway.com 2019, by type

    • Active consumers of Takeaway.com 2014-2019, by country

    • Restaurants connected to Thuisbezorgd.nl in the Netherlands 2014-2019

    • Revenue of Deliveroo in the Netherlands 2016-2017

  • 9. Cross-border
    • European Union cross-border e-commerce sales to the Netherlands 2014-2019

    • Ranking of cross-border online retailers based on revenue in the Netherlands 2017

    • Online cross-border purchases in the Netherlands 2019, by country

    • Share of individuals shopping online in the Netherlands 2012-2019, by shop origin

    • Leading countries for cross-border e-commerce purchases from the Netherlands 2019

  • 10. Delivery preferences
    • Preferred delivery type when ordering online in the Netherlands 2019

    • Preferred maximum delivery time in the Netherlands 2019

    • Expected delivery time for online shopping orders in the Netherlands 2019

    • Willingness to pay more for supermarket order delivery in the Netherlands 2016-2020

    • Biggest reasons for online shopping cart abandonment in the Netherlands 2018

  • 11. Holiday shopping
    • Most popular products on Black Friday in the Netherlands 2018, by category and gender

    • Expected discount on Black Friday by consumers in the Netherlands 2018

    • Reasons to buy holiday season gifts online in the Netherlands 2019

    • Leading online purchasing channels for holiday shopping in the Netherlands 2018

    • Holiday shopping sales of online retailer Bol.com 2015-2019

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