E-commerce in the Netherlands

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Statista dossier on online retail and online shopping in the Netherlands

This dossier presents facts and statistics about the e-commerce in the Netherlands, with a focus towards B2C e-commerce. As "E-commerce in the Netherlands" is a rather broad term, this dossier tries to collect multiple aspects of this topic and is meant to answer questions like "what is the market size of e-commerce in the Netherlands?", "what are the biggest players?" or "how important is delivery for online shoppers in the country?".

Examples of figures found in this dossier are statistics about online retailers, demographics about the Dutch online consumers and their online shopping behavior. Moreover, the dossier provides facts and figures on e-commerce expenditure and the devices used for purchasing goods online.

Note that we also offer other dossiers with a more specific focus on certain aspects talked about here. These dossiers include:

Table of contents

  • 1. Market overview: a) overall market size
    • Market size of e-commerce in the Netherlands 2005-2018

    • Number of online orders in the Netherlands 2009-2018

    • E-commerce use of consumers in the European Union in 2017-2018, by country

    • Distribution of online shopping expenditure in the Netherlands 2015-2018

    • Market share of e-commerce sales in the Netherlands 2017, by branch

    • Retail internet sales change in the Netherlands 2014-2018, by category

    • E-commerce penetration in the Netherlands 2018-2023, by product category

  • 2. Market overview: b) number of web shops
    • Number of web shops in the Netherlands from 2007-2019

    • Number of web shops in the Netherlands 2014-2019, by branch

    • Number of web shops in the Netherlands from 2019, by branch and region

    • Companies with a website to order, book or reserve in the Netherlands 2012-2018

    • Share of companies using e-commerce for sales in the Netherlands 2016, by sales value

    • Share of companies using e-commerce in the Netherlands 2016, by company size

  • 3. Online shopper demographics
    • Share of individuals who shop online in the Netherlands 2012-2018

    • Share of individuals who shop online in the Netherlands 2012-2018, by age

    • Share of individuals who shop online in the Netherlands 2012-2018, by gender

    • Online shopping frequency in the Netherlands 2015-2018

    • Online shopping frequency in the Netherlands 2018, by gender

    • Online shopping frequency in the last 3 months in the Netherlands 2018, by age group

    • Share of individuals who shop online in the Netherlands 2012-2018, by latest order

    • Share of individuals who shop online in the Netherlands 2012-2018, by education level

    • Online shopping expenditure of individuals in the Netherlands 2018, by age

  • 4. Leading e-tailers
    • Leading purchase channels for online shopping in the Netherlands 2018

    • Ranking of online retailers based on revenue in the Netherlands 2015-2018

    • Most popular online shopping apps in the Netherlands 2018

    • Dominant e-commerce platforms in selected digital markets 2019

    • Distribution of online desktop traffic leading online retailers in Netherlands 2018

    • Revenue of online retailer Bol.com 2012-2018

  • 5. Selected product groups: a) fashion
    • Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017

    • Online fashion market share in the Netherlands 2018

    • Share of individuals shopping online in the Netherlands 2012-2018, by order type

    • Type of online purchases by individuals in the Netherlands 2018, by age

    • Desktop bounce rate of leading online fashion retailers in the Netherlands 2018

    • Leading online fashion retailers based on revenue in the Netherlands 2017

    • Desktop traffic of leading online fashion retailers in the Netherlands 2018

    • Ranking of product types returned in the Netherlands 2018

  • 6. Selected product groups: b) electronics
    • Online consumer electronics market share in the Netherlands 2018

    • E-commerce purchase channels of consumer electronics in the Netherlands 2018

    • Desktop traffic sources of online retailer Coolblue in the Netherlands 2018

    • Annual revenue of Coolblue 2013-2018

    • Annual revenue of Coolblue 2015-2018, by country

  • 7. Selected product groups: c) online grocery shopping
    • Share of individuals buying groceries online in the Netherlands 2007-2016

    • E-commerce purchase rate of food or groceries in Europe 2006-2018, by country

    • Leading online supermarkets in the Netherlands, by market share 2015-2018

    • Online grocery shopping purchase channels in the Netherlands 2018

    • Share of supermarket revenue generated online in the Netherlands 2015-2018

    • Leading reasons to not purchase groceries online in Netherlands 2017, by age group

    • Likelihood of ordering food products online in the Netherlands 2016-2018

  • 8. Selected product groups: d) food delivery (Takeaway, Deliveroo)
    • Fast food & take away service consumer price index (CPI) in the Netherlands 2017-2019

    • Annual revenue of Takeaway.com 2018, by type

    • Active consumers of Takeaway.com 2014-2018, by country

    • Restaurants connected to Thuisbezorgd.nl in the Netherlands 2014-2018

    • Revenue of Deliveroo in the Netherlands 2016-2017

    • Desktop traffic sources of New York Pizza in the Netherlands 2018

    • Desktop traffic sources of Domino's Pizza in the Netherlands 2018

  • 9. Cross-border e-commerce (i.e. Amazon, AliExpress)
    • European Union cross-border e-commerce sales to the Netherlands 2014-2018

    • Ranking of cross-border online retailers based on revenue in the Netherlands 2017

    • Share of individuals shopping online in the Netherlands 2018, by shop origin

    • Leading countries for international online shopping in the Netherlands 2017

    • Leading reasons for consumers in the Netherlands to not buy at an Asian webshop 2017

    • Leading countries for cross-border e-commerce purchases from the Netherlands 2018

    • Distribution of domestic and cross-border e-commerce in the Netherlands 2014-2018

    • Cross-border e-commerce opinion in the Netherlands 2016-2018

  • 10. Online and mobile payment methods
    • Share of individuals who shop online in the Netherlands 2012-2018, by expenditure

    • Market share of online payment methods in the Netherlands 2014-2018

    • Number of payments with iDEAL in the Netherlands 2006-2018

    • Leading payment methods for online shopping in the Netherlands 2016-2018

    • Leading payment methods offered by online stores in the Netherlands 2017

    • Mobile transaction share in online shopping in Belgium and the Netherlands 2018

    • Forecast of mobile payment use in the Netherlands 2023, by product category

  • 11. Delivery preferences
    • Ranking of delivery factors the Netherlands 2018

    • Preferred maximum delivery time in the Netherlands 2018

    • Willingness to pay more for supermarket order delivery in the Netherlands 2016-2018

    • Expected delivery time for online shopping orders in the Netherlands 2018

    • Preferred delivery type when ordering online in the Netherlands 2018

    • Biggest reasons for online shopping cart abandonment in the Netherlands 2018

  • 12. Online sharing platforms: Peerby, Etsy and Airbnb
    • Ranking of online sharing platforms based on user penetration in the Netherlands 2018

    • Usage of Peerby.nl in the Netherlands 2014-2018

    • Online sharing platform Peerby.nl users in the Netherlands 2018, by age group

    • Usage Etsy in the Netherlands 2016-2018, by usage type

    • Online market place Etsy.nl users in the Netherlands 2018, by age

    • Usage of Airbnb.nl in the Netherlands 2014-2018

    • Airbnb.nl users in the Netherlands 2018, by age group

  • 13. Holiday shopping (Black Friday, Saint Nicholas, Christmas)
    • Consumer familiarity with Black Friday in the Netherlands 2018

    • Most popular products on Black Friday in the Netherlands 2018, by category and gender

    • Expected discount on Black Friday by consumers in the Netherlands 2018

    • Reasons to buy holiday season gifts online in the Netherlands 2018

    • Leading online purchasing channels for holiday shopping in the Netherlands 2018

    • Online christmas shopping revenue in the Netherlands 2013-2017

    • Cross border online retail revenue Christmas in the Netherlands 2015-2016

    • Willingness to pay for on-time delivery of holiday purchases in the Netherlands 2018

    • Most frequently bought holiday gifts in the Netherlands 2018

    • Most frequently bought holiday gifts for children in the Netherlands 2018

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