Online shopping behavior in Southeast Asia

Statistics report on online shopping behavior in Southeast Asia

Online shopping behavior in Southeast Asia

This report provides insight into the online shopping behavior of consumers in Southeast Asia. It includes an overview of e-commerce in the region, followed by statistics on shopping sites and apps, social and live commerce, shopping frequency, payment methods, and finally, consumer preferences.

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Table of contents

Overview

4
  • Premium Statistic E-commerce market value SEA 2019-2030
  • Premium Statistic E-commerce market volume SEA 2022-2030, by country
  • Premium Statistic Online ride-hailing and food market value SEA 2024, by country
  • Premium Statistic Share of first time shoppers through apps or websites SEA 2021, by country

E-commerce sites and apps

8
  • Premium Statistic Leading e-commerce sites in SEA 2024, by monthly web sessions
  • Premium Statistic Most visited online marketplaces SEA 2023, by monthly visits
  • Premium Statistic Leading countries visiting Shopee 2023, by monthly visits
  • Premium Statistic Leading countries visiting Lazada 2023, by monthly visits
  • Premium Statistic Most downloaded free shopping apps SEA 2022, by number of downloads
  • Premium Statistic Most downloaded free shopping apps SEA 2022, by country and number of downloads
  • Premium Statistic Top grossing shopping apps SEA 2022, by country and IAP revenue
  • Premium Statistic Most used food delivery apps Asia 2023, by country

Social and live commerce

4
  • Premium Statistic Usage of and interest in livestream shopping SEA 2021, by country
  • Premium Statistic Social commerce usage frequency Asia 2023, by country
  • Premium Statistic Share of first time shoppers on social media SEA 2021
  • Premium Statistic Leading social media platforms for shopping Asia 2023, by country

Shopping frequency

4
  • Premium Statistic Share of internet users who made weekly online purchases APAC 2023, by country
  • Premium Statistic Mobile e-commerce weekly usage rate in the APAC region 2023, by country
  • Premium Statistic Internet users who made weekly online grocery purchases APAC 2023, by country
  • Premium Statistic Internet users who made monthly digital content purchases APAC 2023, by country

Payments

2
  • Premium Statistic Distribution of e-commerce GMV SEA 2022-2027, by payment method
  • Premium Statistic BNPL spending on e-commerce SEA 2021-2026, by country

Consumer preferences

6
  • Premium Statistic Impact of COVID-19 on shopping channel usage SEA 2021
  • Premium Forecast Attitudes towards online shopping among Gen Z Asia 2024, by country
  • Premium Statistic Preferred return method for online purchase Asia 2023, by country
  • Premium Statistic Omnichannel retail usage Asia 2023, by country and channel
  • Premium Statistic Leading channels to shop during the holiday shopping period Asia 2023, by country
  • Premium Statistic Purchase preference for beauty and care products SEA 2023, by country
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FURTHER REPORTS

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