Online shopping behavior in Southeast Asia

Online shopping behavior in Southeast Asia
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Statista Dossier on online shopping behavior in Southeast Asia

This dossier provides insight into the online shopping behavior of consumers in Southeast Asia. It includes an overview of e-commerce in the region, followed by statistics on product categories, shopping sites and apps, social and live commerce, shopping frequency, payment methods, and finally, consumer preferences.

Table of contents

    • E-commerce market value SEA 2019-2025

    • E-commerce market volume SEA 2019-2025 by country

    • YoY growth of retail e-commerce sales SEA 2022, by country

    • Online ride-hailing and food market value SEA 2022, by country

    • Share of first time shoppers through apps or websites SEA 2021, by country

    • Leading product categories consumers bought online in the past 12 months SEA 2022

    • Leading product types purchased online among Gen Z SEA 2022, by country

    • Leading fresh food categories to buy online SEA 2021, by country

    • Leading product discovery channels SEA 2022

    • Leading e-commerce sites in SEA Q2 2022, by monthly web sessions

    • Most visited online marketplaces SEA 2023, by monthly visits

    • Leading countries visiting Shopee 2023, by monthly visits

    • Leading countries visiting Lazada 2023, by monthly visits

    • Most downloaded free shopping apps SEA 2022, by number of downloads

    • Most downloaded free shopping apps SEA 2022, by country and number of downloads

    • Top grossing shopping apps SEA 2022, by country and IAP revenue

    • Market size of social commerce SEA 2021, by country

    • Share of first time shoppers on social media SEA 2021

    • Usage of and interest in livestream shopping SEA 2021, by country

    • Share of internet users who made weekly online purchases APAC 2022, by country

    • Share of internet users who made weekly m-commerce purchases APAC 2022, by country

    • Internet users who made weekly online grocery purchases APAC 2022, by country

    • Internet users who made monthly digital content purchases APAC 2022, by country

    • Share of consumers that use e-payments for online shopping SEA 2022, by country

    • Distribution of e-commerce GMV SEA 2021-2026, by payment method

    • BNPL spending on e-commerce SEA 2021-2026, by country

    • Impact of COVID-19 on shopping channel usage SEA 2021

    • Attitudes towards online shopping among Gen Z Asia 2022, by country

    • Share of consumers who have tried virtual try-on for shopping SEA 2022

    • Intention to shop for fresh food online SEA 2022, by country

    • Leading ads on online shopping platforms that influenced purchase SEA 2022

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Lodovica Biagi
Director of Operations EMEA
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Mon - Fri, 9:30am - 5pm, GMT

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