Internet usage in the United Kingdom (UK)

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Statista dossier on internet usage in the United Kingdom

Table of contents

  • 1. Internet access
    • Countries with the highest number of internet users Q1 2021

    • Leading online markets based on penetration rate 2021

    • Freedom House Index: internet freedom in selected countries 2020

    • Forecast of internet user numbers in the United Kingdom (UK) 2016-2026

    • Forecast of the internet user penetration rate in the UK 2016-2026

    • Households with internet access in GB from 2014 to 2020, by household composition

  • 2. Reach and popular websites
    • Leading internet properties in the UK in 2019, by unique audience

    • Leading websites in the UK 2021, based on visit share

    • Leading websites in the UK 2020, by monthly traffic

    • Leading websites in the UK 2020, by unique visits

    • Leading websites in the UK 2020, by session length

    • Share of web page views in the United Kingdom (UK) 2020, by device

  • 3. Online behavior
    • Number of internet users in Great Britain 2006-2020, by frequency

    • Locations of internet use in the United Kingdom (UK) 2019

    • Internet activities performed in Great Britain (UK) 2020

    • Time spent online per week per person in the United Kingdom (UK) 2005-2020

    • Most used website types in the United Kingdom (UK) 2019, by website category

    • Most popular websites in the United Kingdom (UK) 2017-2019

    • Reasons for switching search engines in the United Kingdom (UK) 2019

  • 4. Mobile internet and apps
    • UK mobile internet user penetration 2016-2026

    • UK: mobile internet users 2016-2026

    • Internet access via mobile phone in the United Kingdom (UK) in 2020, by location

    • UK: market share held by mobile browsers 2014-2021, by month

    • Leading Google Play apps by Daily active users (DAU) in the UK 2020

    • Leading iPhone apps by Daily active users (DAU) in the United Kingdom (UK) 2020

  • 5. Social media
    • Active social media users in the United Kingdom (UK) 2021

    • Forecast of social network user numbers in the United Kingdom (UK) 2015-2025

    • Social media advertising audience in the United Kingdom (UK) 2021, by age and gender

    • Leading social networks by share of visits in the UK as of January 2021

    • Main social networking site preference in the United Kingdom (UK) 2020, by age

    • UK: number of Facebook users 2017-2026

    • United Kingdom: monthly Instagram users 2018-2021

    • Number of TikTok users in the UK forecast 2019-2024

    • Youtube users in the United Kingdom 2017-2025

  • 6. COVID-19 Impact
    • Device usage increase due to the coronavirus in the UK in 2020

    • Google keywords growth during COVID-19 outbreak in the UK 2020

    • Most searched keywords on google during COVID-19 outbreak in the UK 2020

    • Google search volume increase during COVID-19 outbreak in the UK 2020, by category

    • CPC before and after COVID-19 in the UK 2019-2020, by industry

    • Impact of coronavirus on online shopping experience in the UK May 2020

    • Cumulative downloads of the NHS COVID-19 app in England and Wales 2021

    • Most recent QR code scan according to U.S. and UK consumers 2020

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