Search engines in the United Kingdom (UK)

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Statista dossier on search engines and their use in the United Kingdom

This dossier presents a range of statistics and facts on search engines in the United Kingdom. The paper presents statistics on search engine usage, advertising and the overall market shares of search engines in the United Kingdom.

The dossier includes the following sections:

  • Chapter 1: Overview
  • Chapter 2: Search engine advertising
  • Chapter 3: Search engine market shares
  • Chapter 4: Google in the UK

Table of contents

  • 1. Overview
    • Online search query market share worldwide 2020, by search engine

    • Successful search click share worldwide 2019, by search engine

    • Global market share of search engines 2010-2021

    • Search market share in the United Kingdom (UK) 2015-2021

    • Search engine usage by brand in the UK 2020

    • Search engine market shares in the United Kingdom 2021, by platform

    • Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2019

  • 2. Search engine advertising
    • Digital Market Outlook: digital advertising revenue in the UK 2017-2024, by format

    • Digital Market Outlook: search ad revenue as share of GDP in the UK 2016-2022

    • Digital Market Outlook: search ad revenue in the UK 2017-2024

    • Digital Market Outlook: search advertising revenue in the UK 2017-2024, by device

    • Digital Market Outlook: search ad revenue per internet user UK 2017-2024

    • Digital Market Outlook: search ad revenue change UK 2018-2024, by device

  • 3. Search engine marketshares
    • Search engines ranked by market share in the United Kingdom (UK) as of January 2021

    • UK: market share held by mobile online search engines 2014-2021, by month

    • Leading mobile search engines in the United Kingdom 2021, by market share

    • Google's market share monthly in the United Kingdom (UK) 2015-2021

    • Google's market share of mobile search in the United Kingdom (UK) 2015-2021

    • Bing's search engine market share monthly in the United Kingdom (UK) 2015-2021

    • Bing's mobile search market share monthly in the United Kingdom (UK) 2014-2021

    • Yahoo!'s search engine market share monthly in the United Kingdom (UK) 2015-2021

    • Ask Jeeves' search engine market share monthly in the United Kingdom (UK) 2015-2019

    • Ask Jeeves' mobile search market share in the United Kingdom (UK) 2015-2019

  • 4. Google
    • Google: search engine market share in selected countries 2021

    • Google's digital advertising revenue in the United Kingdom (UK) 2011-2019

    • Google use to consume or share digital content in the UK 2012-2018

    • Leading Google search queries worldwide 2020

    • Most searched fashion-related keywords online in the UK 2020, by search volume

    • Most searched beauty-related keywords online in the UK 2020, by search volume

    • Most searched homeware-related keywords online in the UK 2020, by search volume

    • Most searched electricals-related keywords online in the UK 2020, by search volume

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