Search engines in the United Kingdom (UK)

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Statista dossier on search engines and their use in the United Kingdom

This dossier presents a range of statistics and facts on search engines in the United Kingdom. The paper presents statistics on search engine usage, advertising and the overall market shares of search engines in the United Kingdom.

The dossier includes the following sections:

  • Chapter 1: Overview
  • Chapter 2: Search engine usage
  • Chapter 3: Search engine market shares
  • Chapter 4: Google in the UK

Table of contents

  • 1. Overview
    • Search advertising expenditure in the United Kingdom (UK) 2010-2015

    • Search advertising spending growth in the United Kingdom (UK) 2010-2015

    • Search advertising: cost-per-click change in the United Kingdom (UK) 2013, by device

    • Search advertising conversion rate in the United Kingdom (UK) 2013, by device

    • Alphabet's & Google's revenue: share generated in the United Kingdom (UK) 2007-2016

  • 2. Search engine usage
    • Online information sources ranked by importance in the United Kingdom (UK) 2015

    • Importance of search engines as sources of information in the UK 2013-2015

    • Types of information sought via search engines on PCs and tablets in the UK 2014

    • Types of information sought via online search engines on smartphones in the UK 2014

    • Products and services sought via online search engine on smartphones in the UK 2014

    • Local information sought via search engines on PCs and tablets in the UK 2014

    • Local information sought via online search engines on smartphones in the UK 2014

    • Search engine usage among internet users in the United Kingdom (UK) 2012, by age

    • Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2016

  • 3. Search engine marketshares
    • Search engines: Market distribution monthly in the United Kingdom (UK) 2015-2017

    • UK: market share held by mobile online search engines 2014-2017, by month

    • Search engines ranked by market share in the United Kingdom (UK) as of July 2017

    • Leading mobile search engines in the United Kingdom April 2017, by market share

    • Google's market share monthly in the United Kingdom (UK) 2015-2017

    • Google's market share of mobile search in the United Kingdom (UK) 2015-2017

    • Bing's search engine market share monthly in the United Kingdom (UK) 2014-2017

    • Bing's mobile search market share monthly in the United Kingdom (UK) 2014-2017

    • Yahoo!'s search engine market share monthly in the United Kingdom (UK) 2015-2017

    • Yahoo!'s mobile search engine market share in the United Kingdom (UK) 2015-2017

    • Ask Jeeves' search engine market share monthly in the United Kingdom (UK) 2015-2017

    • Ask Jeeves' mobile search market share in the United Kingdom (UK) 2015-2017

  • 4. Google
    • Google's digital advertising revenue in the United Kingdom (UK) 2011-2016

    • Google's digital advertising revenue in the United Kingdom (UK) 2012-2016, by format

    • Google's display advertising revenue in the United Kingdom (UK) 2011-2016

    • Google use to consume or share digital content in the UK 2012-2017

    • Google news: frequency of usage for news in the United Kingdom (UK) 2013

  • Language: English
  • Released: March 2016
  • Source(s): Statista
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