Search engines in the United Kingdom (UK)

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Statista dossier on search engines and their use in the United Kingdom

This dossier presents a range of statistics and facts on search engines in the United Kingdom. The paper presents statistics on search engine usage, advertising and the overall market shares of search engines in the United Kingdom.

The dossier includes the following sections:

  • Chapter 1: Overview
  • Chapter 2: Search engine usage
  • Chapter 3: Search engine market shares
  • Chapter 4: Google in the UK

Table of contents

  • 1. Overview
    • Popular search engines in the UK 2017

    • Alphabet's & Google's revenue: share generated in the United Kingdom (UK) 2007-2016

    • Paid search advertising spending in the United Kingdom (UK) 2008-2017

    • Distribution of digital advertising spending in the UK 2011-2017, by format

    • Digital advertising spending growth in the United Kingdom (UK) 2011-2017, by format

  • 2. Search engine usage
    • Online information sources ranked by importance in the United Kingdom (UK) 2015

    • Importance of search engines as sources of information in the UK 2013-2015

    • Accuracy or bias of search engine results in the United Kingdom (UK) 2012-2017

    • Products mostly researched online in the UK 2017

  • 3. Search engine marketshares
    • Search engines: Market distribution monthly in the United Kingdom (UK) 2015-2018

    • UK: market share held by mobile online search engines 2014-2018, by month

    • Search engines ranked by market share in the United Kingdom (UK) as of November 2018

    • Leading mobile search engines in the United Kingdom November 2018, by market share

    • Google's market share monthly in the United Kingdom (UK) 2015-2018

    • Google's market share of mobile search in the United Kingdom (UK) 2015-2018

    • Bing's search engine market share monthly in the United Kingdom (UK) 2014-2018

    • Bing's mobile search market share monthly in the United Kingdom (UK) 2014-2017

    • Yahoo!'s search engine market share monthly in the United Kingdom (UK) 2015-2018

    • Ask Jeeves' search engine market share monthly in the United Kingdom (UK) 2015-2018

    • Ask Jeeves' mobile search market share in the United Kingdom (UK) 2015-2018

  • 4. Google
    • Google's digital advertising revenue in the United Kingdom (UK) 2011-2019

    • Google's digital advertising revenue in the United Kingdom (UK) 2012-2016, by format

    • Google's display advertising revenue in the United Kingdom (UK) 2011-2016

    • Google use to consume or share digital content in the UK 2012-2018

    • Average number of PLAs per Google Shopping unit in the UK 2017, by category

    • Individuals who favored Google to purchase goods in the UK in 2017

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