Baby Boomers in the U.S.: Grocery shopping behavior

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Statista dossier on U.S. Baby Boomers' grocery shopping behavior

This dossier provides statistical information about the grocery shopping behavior among Baby Boomers in the United States.

Table of contents

  • 1. Overview
    • Number of people in the U.S. by generation 2030

    • How often U.S. consumers shop for groceries by distribution channel 2018

    • Methods used by consumers to purchase groceries U.S. 2017

    • Costs of Baby Boomers in the U.S. 2016

    • CPG spending of U.S. Boomers and Seniors 2014-2020

  • 2. Grocery shopping
    • U.S. Baby Boomer share shopping at discount stores by type 2018

    • U.S. grocery delivery service spending share by age group 2017

    • U.S. consumers who buy store brands to save money by generation 2017

    • U.S. consumers who shopped at Aldi by age group 2016

    • Consumer preference for fresh prepared foods in the U.S. 2017

    • U.S. share of parents who buy organics by generation 2016

  • 3. Online grocery shopping
    • U.S. shoppers who have used an online channel for groceries by generation 2018

    • U.S. Baby Boomer shoppers who have used an online channel for groceries 2015-2019

    • Perceived benefits of purchasing groceries by U.S. consumers over 50 2018

    • What would encourage U.S. consumers over 50 to buy groceries online by gender 2018

    • Products U.S. consumers over 50 are comfortable buying online 2018

    • Share of U.S. consumers purchasing any specialty foods by generation 2018

  • 4. Food and nutrition patterns
    • U.S. shoppers' self-assessment of diet by generation 2016

    • U.S. consumer willingness to pay more for added benefits in food by generation 2018

    • Share of U.S. consumer purchasing organic dairy by generation 2018

    • How important protein is for U.S. consumers by generation 2018

    • Change in frequency of frozen food purchasing in the U.S. by generation 2017

    • U.S. wine sales share 2016, by generation

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