Spirits brands: Bacardi

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Statista dossier on the Bacardi brand

This dossier provides statistical information about the spirits brand Bacardi. The rum brand is owned by Bacardi Limited.

Table of contents

  • 1. Overview
    • Leading spirits brands worldwide 2019, based on brand value

    • Distilled spirits market: leading brands worldwide based on sales volume 2018

    • Global rum market: leading brands based on sales volume 2018

    • U.S. sales volume of rum 2004-2019

  • 2. Brand facts
    • Bacardi rum's global sales volume 2009-2018

    • Bacardi rum's sales volume in the U.S. 2013-2018

    • U.S. spirits' dollar sales by brand 2019

    • U.S. spirits' dollar sales growth 2019, by brand

    • U.S. spirits' unit sales by brand 2019

    • Volume sales of the leading rum brands in the U.S. 2018

    • Volume sales share of the leading rum brands in the U.S. 2018

  • 3. Advertising spending
    • Spirits advertising expenditure in the United States in 2018, by brand

    • Bacardi: ad spend in the United States in 2018, by format

    • Bacardi: online ad spend in the United States from 2011 to 2018

    • Bacardi: ad spend in the United States from 2017 to 2018

    • Bacardi: Hispanic ad spend in the United States from 2016 to 2018

  • 4. Consumer behavior
    • Rum consumption in the U.S. 2013-2018

    • Brand awareness for rum brands among consumers in the U.S. 2017

    • Favorite rum brands of U.S. rum drinkers 2017

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