• Spirits brands: Bacardi

Spirits brands: Bacardi

This dossier provides statistical information about the spirits brand Bacardi. The rum brand is owned by Bacardi Limited.

1. Overview
- Leading spirits brands worldwide 2019, based on brand value
- Distilled spirits market: leading brands worldwide based on sales volume 2018
- Global rum market: leading brands based on sales volume 2018
- U.S. sales volume of rum 2004-2019
2. Brand facts
- Bacardi rum's global sales volume 2009-2018
- Bacardi rum's sales volume in the U.S. 2013-2018
- U.S. spirits' dollar sales by brand 2019
- U.S. spirits' dollar sales growth 2019, by brand
- U.S. spirits' unit sales by brand 2019
- Volume sales of the leading rum brands in the U.S. 2018
- Volume sales share of the leading rum brands in the U.S. 2018
3. Advertising spending
- Spirits advertising expenditure in the United States in 2018, by brand
- Bacardi: ad spend in the United States in 2018, by format
- Bacardi: online ad spend in the United States from 2011 to 2018
- Bacardi: ad spend in the United States from 2017 to 2018
- Bacardi: Hispanic ad spend in the United States from 2016 to 2018
4. Consumer behavior
- Rum consumption in the U.S. 2013-2018
- Brand awareness for rum brands among consumers in the U.S. 2017
- Favorite rum brands of U.S. rum drinkers 2017

Pages:	45
Document:	PPTX, PDF

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