Spirits brands: Smirnoff

The Statista dossier
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Statista dossier on the Smirnoff brand

This dossier provides statistical information about the spirits brand Smirnoff. The vodka brand belongs to alcoholic beverage company Diageo.

Table of contents

  • 1. Overview
    • Leading spirits brands worldwide 2017, based on brand value

    • Distilled spirits market: leading brands worldwide based on sales volume 2017

    • Global vodka market: leading brands 2017, based on sales volume

    • Smirnoff vodka's global sales volume 2009-2017

  • 2. Brand facts
    • U.S. spirits' dollar sales by brand 2018

    • U.S. spirits' dollar sales growth 2018, by brand

    • U.S. spirits' dollar sales share 2014, by brand

    • U.S. spirits' unit sales by brand 2017

    • U.S. sales of the leading vodka brands 2015

    • Leading vodka brands in the U.S. based on volume sales 2017

    • Volume sales share of the leading vodka brands in the U.S. 2017

    • Smirnoff vodka's sales volume in the U.S. 2013-2017

  • 3. Advertising spending
    • Diageo: marketing spending worldwide 2012-2018

    • Diageo: marketing spending in North America 2012-2018

    • Smirnoff: ad spend in the U.S. 2013-2017

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