Supplier gross revenue of spirits in the U.S. by category 2019

U.S. sales volume of whiskey 2010-2019

U.S. sales of the leading whiskey brands 2019

U.S. market share of the leading whiskey brands 2017/18, based on dollar sales

Leading brands of Scotch whisky in the U.S. based on volume sales 2018

Volume sales share of the leading Scotch whisky brands in the U.S. 2018

Diageo: marketing spending worldwide 2012-2019

Diageo: marketing spending in North America 2012-2019

Johnnie Walker: ad spend in the U.S. 2013-2018

Johnnie Walker Blue & Gold: ad spend in the U.S. 2013-2017

Johnnie Walker advertising expenditure in the United States in 2018, by format

Johnnie Walker: online ad spend in the United States from 2011 to 2018

Number of days a week whisky drinkers in the U.S. drink whisky 2017

Brand awareness for whisky brands among consumers in the U.S. 2017

U.S. consumers' reasons for switching whisky brands 2017

U.S. consumers' selection criteria for whisky 2017