Spirits brands: Johnnie Walker

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Statista dossier on the Johnnie Walker brand

This dossier provides statistical information about the spirits brand Johnnie Walker. The whiskey specialty is owned by alcoholic beverage company Diageo.

Table of contents

  • 1. Overview
    • Leading spirits brands worldwide 2017, based on brand value

    • Distilled spirits market: leading brands worldwide based on sales volume 2017

    • Global whiskey market: leading brands based on sales volume 2017

    • Johnnie Walker whisky's global sales volume 2009-2017

  • 2. Whiskey category sales
    • Supplier gross revenue of spirits in the U.S. by category 2017

    • U.S. sales volume of whiskey 2010-2017

    • U.S. sales of the leading whiskey brands 2018

    • U.S. market share of the leading whiskey brands 2017/18, based on dollar sales

    • Leading brands of Scotch whisky in the U.S. based on volume sales 2017

    • Volume sales share of the leading Scotch whisky brands in the U.S. 2017

  • 3. Advertising spending
    • Diageo: marketing spending worldwide 2012-2018

    • Diageo: marketing spending in North America 2012-2018

    • Johnnie Walker: ad spend in the U.S. 2013-2017

    • Johnnie Walker Blue & Gold: ad spend in the U.S. 2013-2017

    • Johnnie Walker advertising expenditure in the United States in 2017, by format

    • Johnnie Walker: online ad spend in the United States from 2011 to 2017

  • 4. Consumption
    • Number of days a week whisky drinkers in the U.S. drink whisky 2017

    • Brand awareness for whisky brands among consumers in the U.S. 2017

    • U.S. consumers' reasons for switching whisky brands 2017

    • U.S. consumers' selection criteria for whisky 2017

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