Spirits brands: Captain Morgan

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Statista dossier on the Captain Morgan brand

This dossier provides statistical information about the spirits brand Captain Morgan. The rum brand is owned by alcoholic beverage company Diageo.

Table of contents

  • 1. Overview

    • Leading spirits brands worldwide 2017, based on brand value

    • Distilled spirits market: leading brands worldwide based on sales volume 2017

    • Global rum market: leading brands based on sales volume 2017

    • Captain Morgan rum's global sales volume 2009-2017

    • Captain Morgan drinker age distribution in the United States in 2017

    • Captain Morgan drinker generation distribution in the United States in 2017

  • 2. Brand facts

    • U.S. spirits' dollar sales by brand 2018

    • U.S. spirits' dollar sales growth 2018, by brand

    • U.S. spirits' unit sales by brand 2017

    • U.S. sales of the leading rum brands 2017

    • Volume sales of the leading rum brands in the U.S. 2017

    • Volume sales change of the leading rum brands in the U.S. 2017

    • Volume sales share of the leading rum brands in the U.S. 2017

    • Captain Morgan rum's sales volume in the U.S. 2013-2017

  • 3. Advertising spending

    • Diageo: marketing spending worldwide 2012-2018

    • Diageo: marketing spending in North America 2012-2018

    • Captain Morgan: ad spend in the U.S. 2013-2017

    • Captain Morgan: advertising spend in the United States from 2016 to 2017, by outlet

    • Captain Morgan: online ad spend in the United States from 2011 to 2017

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