Most well-known spirits brands in the United States 2022
JACK DANIEL’S is the most well-known spirit brand in the U.S. Based in Lynchburg, Tennessee, the American whiskey brand is recognized by 81 percent of online respondents. Smirnoff comes in second, with a brand awareness of 79 percent, followed by BACARDi and Jim Beam. Aperol, on the other hand, is at the bottom of this list having been recognized by less than one-fourth of internet users in the United States.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.
