Spirits brands: Jack Daniel's

The Statista dossier
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Statista dossier on the Jack Daniel's brand

This dossier provides statistical information about the spirits brand Jack Daniel's. The whiskey brand is owned by alcoholic beverage company Brown-Forman.

Table of contents

  • 1. Overview
    • Most valuable brands worldwide 2018

    • Leading spirits brands worldwide 2017, based on brand value

    • Distilled spirits market: leading brands worldwide based on sales volume 2018

    • Global whiskey market: leading brands based on sales volume 2018

    • Straight whiskey market share in the United States in 2018, by brand

    • Beverage companies with the highest number of Facebook followers worldwide as of 2019

  • 2. Brand comparisons
    • U.S. spirits' dollar sales by brand 2019

    • U.S. spirits' dollar sales growth 2019, by brand

    • U.S. spirits' unit sales by brand 2019

    • U.S. sales of the leading whiskey brands 2019

    • U.S. market share of the leading whiskey brands 2017/18, based on dollar sales

    • Straight whiskey brand market share in the United States in 2018

    • Leading brands of straight American whiskey in the U.S. 2018

    • Sales share of the leading straight American whiskey brands in the U.S. 2018

    • Volume sales share of the leading cordials & liqueurs brands in the U.S. 2018

    • Volume sales of the leading cordials & liqueurs brands in the U.S. 2018

  • 3. Brand sales
    • Jack Daniel's global sales volume 2011-2018

    • Jack Daniel's Tennessee Honey liqueur's global sales volume 2012-2018

    • Jack Daniel's straight American whiskey's sales volume in the U.S. 2013-2018

    • Jack Daniel's straight whiskey market share in the United States from 2011 to 2018

  • 4. Advertising spending
    • Brown-Forman's global ad spend 2012-2019

    • Jack Daniel's ad spend in the U.S. 2012

    • Spirits advertising expenditure in the United States in 2018, by brand

    • Jack Daniel's advertising expenditure in the United States in 2018, by format

    • Gentleman Jack: ad spend in the U.S. 2013-2018

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