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Share of livestreaming e-commerce in online shopping in China 2018-2023

Published by
Yihan Ma,
Mar 11, 2022
In 2020, the gross merchandise value of e-commerce live streaming in China accounted for 10.6 percent of the total online shopping's GMV. The proportion was estimated to grow to 24.3 percent in 2023.

Proportion of livestreaming e-commerce's GMV in online shopping in China from 2018 to 2020 with estimates until 2023

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Release date

September 2021

Region

China

Survey time period

2017 to 2020

Supplementary notes

* Estimate.

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